- Earlier this year, Apple added new privacy panel to operating systems
- Facebook makes money with ads targeted with information about users
- Apple makes most of its money selling hardware products
In iPhone, iPad, and Mac software updates later this year, Apple's default Safari web browser will show a pop-up window asking users for permission before loading share buttons from social networks including Facebook. These buttons make it easy to share web content, but they also let social networks collect user data -- something Apple has been cracking down on in recent years.
This would also apply to tools such as like buttons and the comment sections of social networks, Apple executive Craig Federighi demonstrated during a presentation at the company's annual developer conference.
Apple also showcased a new system that makes it more difficult to gather information about users as they browse across the web. When people visit sites, the characteristics of their device can be used by advertisers to create a "fingerprint" to track them. Safari will share a "simplified" profile to thwart this, Apple said.
While Facebook wasn't mentioned during Monday's keynote, Apple has criticized the social network operator recently. Lax policies around sharing data with third parties led to the leak of Facebook user information to consultancy Cambridge Analytica, which worked on Donald Trump's 2016 presidential campaign. Apple Chief Executive Officer Tim Cook said in March that he "wouldn't be in this situation" if he were in Mark Zuckerberg's shoes. The Facebook CEO called the criticism " extremely glib."
Apple publicly discussed this Facebook integration in 2012 with its iOS 6 operating system update for iPhones and iPads. The company added a similar Twitter integration a year earlier, in iOS 5, and support for LinkedIn and Vimeo with iOS 7 in 2013.
"The things mentioned in the Times article about relationship status, all these kinds of things, is so foreign to us, and not data that we have ever received at all or requested -- zero," Cook told NPR in an interview. "We integrated the ability to share in the operating system, make it simple to share a photo and that sort of thing. So it's a convenience for the user. We weren't in the data business."
(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)
Election Results for Lok Sabha Election 2019 will be out on May 23. Get the latest election news and live updates on ndtv.com/elections. Catch all the action on NDTV Live. Like us on Facebook or follow us on Twitter and Instagram for news updates from each of the 543 parliamentary seats for the election 2019