YouTube's Big-Screen Push: How It Is Taking On TV And OTT
YouTube is increasingly becoming a large-screen viewing platform in India, with nearly 75 million adults already watching YouTube on TV, according to YouTube India MD Gunjan Soni. In an exclusive conversation with NDTV, Soni discusses YouTube's growing presence on connected TV, its relationship with television and OTT, the rise of high-quality long-form content and the partnerships helping creators and content owners reach audiences on the big screen.
