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How YouTube Is Reshaping India's Creator Economy | Gunjan Soni Exclusive

  • 28:43
  • Published On: September 29, 2026
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YouTube India's 2025 impact report highlights an ₹18,000-crore contribution to India's GDP and nearly one million full-time equivalent jobs linked to its creator ecosystem. In an exclusive conversation with NDTV, YouTube India Managing Director Gunjan Soni discusses the explosive growth of creators, the impact of AI on content creation, YouTube's expanding shopping ecosystem, the rise of Shorts and connected TV, multilingual content, sports and what the future holds for India's creator economy.

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