'Shorts Can Be The Discovery Hook': Gunjan Soni On YouTube's Video Strategy
YouTube Shorts has exploded in growth and monetisation, but YouTube India MD Gunjan Soni says short-form is not simply competing with long-form. In an exclusive conversation with NDTV, Soni explains how Shorts can drive discovery, complete shopping journeys, build audiences for live content and act as a gateway to long-form videos — while giving creators the flexibility to use every format for different purposes.
