From YouTubers To CEOs: How Creators Are Building A New Industry
YouTube's creative ecosystem contributed Rs 18,000 crore to India's GDP over the last year and supported nearly a million full-time equivalent jobs, according to YouTube India MD Gunjan Soni. In an exclusive conversation with NDTV, Soni explains how creators are evolving from individual content makers into media entrepreneurs, why 73% of original creators say YouTube is their primary source of income, and how channels like Simple Ghar are building teams and creating content across multiple languages.
