Is YouTube Becoming A Marketplace? Gunjan Soni On The Shopping Push
YouTube is making a major push into shopping in India, with nearly 450 million logged-in users conducting shopping-related searches and watch time for shopping content rising 55% year-on-year, according to YouTube India MD Gunjan Soni. In an exclusive conversation with NDTV, Soni explains how creators can tag products directly in videos, connect viewers with merchant partners and earn commissions — and why YouTube sees itself as a commerce discovery platform rather than an e-commerce company.
