Can Consumers Get Better Deals In Festive Season Due To COVID-19

Festival season in India is a huge driver of consumption and consumption makes up for nearly 60 per cent of the GDP. This is the reason why industries and even the unorganised sector that produces products for consumption are worried. Will Indian consumers spend as they do every year? After all, there has been less cash flowing into people's wallets this year due to salary cuts and suspension of economic activity. Will businesses try to tempt consumers with better deals and discounts?