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ZEE5 Reports Major Growth in Regional Language and Family-Friendly Content in 2024
In 2024, ZEE5 saw notable growth, particularly in regional languages and family-oriented content, which now accounts for 50% of its viewing. Chief Business Officer Manish Kalra credits the platform’s emphasis on culturally resonant, family-friendly narratives for this success. ZEE5’s increased reach into Tier II and III markets and a 25% rise i...
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Tecno Plans to Launch 24 New Smartphones in India Next Year, Aims to Be Among Top 5 Brands
Tecno, a leading smartphone brand of the Transsion Group, is eyeing to be among the top five smartphone brands in the Indian smartphone market by 2024, a top company official said. The company is betting on premiumisation and is focussing on metros to achieve its ambitious goal, he said.
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Omega Seiki Partners With Agri Junction to Deploy 10,000 Electric Vehicles to Cater to Rural Market Demand
Omega Seiki and Agri Junction have partnered to deploy over 10,000 electric two-wheelers and three-wheelers in rural markets, the company Faridabad-headquartered company announced on Friday. As part of the tie up, Omega Seiki will be deploying Rage+ range and Stream along with specialised new product line-up such as e-two-wheeler Mopedo, Stream Cit...
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Centre Expanding, Redefining Development; Focussing On Tier II, III Cities: PM Modi
Prime Minister Narendra Modi on Tuesday stated that the Centre is expanding and redefining the focus of 'development' to the tier II and tier III cities which have boosted the confidence of youth in these cities.
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Hype Luxury Mobility Rentals Expands Operations To 19 Cities In India
Hype is now focussing on Tier II cities and looks forward to expanding its operations in Lucknow, Kanpur, Ranchi and Vadodara by the end of this year.
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eBikeGo Secures Funding Of Rs. 10.91 Crore, Will Scale Network To 30 Cities By FY2022
With the fresh funding, eBikeGo plans to scale up operations to 30 cities by FY2022 while achieving 20 million deliveries and save 4,000 tonnes of CO2 emissions.
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Honda H'Ness CB350 Deliveries Cross 1000 Units In Over 20 Days
Honda has delivered over 1000 examples of the newly-launched H'Ness CB350 in just over 20 days with high demand from urban areas, while the company is witnessing strong growth in bookings from Tier I and II cities as well.
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BharatBenz Expands Its Network With 10 New Touchpoints In Tier II Tier III Cities
Daimler India Commercial Vehicles (DICV) has expanded its sales and service network in India with the inauguration of 10 new touchpoints for BharatBenz commercial vehicles. The company's main focus this time around has been Tier II and Tier III cities in the Northern, Southern, and Western regions of India.
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MG Motor India Launches Mobile Showroom;Focus On Tier 2 And Tier 3 Markets
The idea is to reach out to tier II and tier III cities and increase awareness towards MG as a car manufacturer.
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FAME II Scheme Gets Union Cabinet’s Nod; Rs. 10,000 Crore Allocated For EVs
Though the FAME II scheme hasn't given any clarity on incentivising private four-wheelers yet. However, it has proposed the establishment of 2700 charging stations in metro cities and across other smart cities, tier 2 cities and hilly regions.
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Zomato Strengthens Presence in Tier II, Expands Operations to 7 More Cities
Zomato has announced an expansion of operations to seven cities including Dehradun, Agra, Patna, Mysore, Ranchi, Raipu,r and Aurangabad, making its presence stronger in tier II cities.
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Carpet Area Hike To Push Home Sales In Smaller Cities, Realtors Laud Move
The government's move to hike the carpet area of homes eligible for interest subsidy under the Pradhan Mantri Awas Yojna (PMAY) for the middle-income group (MIG) will give a much needed push to home sales, especially in tier II and III cities, say experts.
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Triumph Motorcycles India To Focus On Tier II Cities To Increase Volumes
Triumph aims to achieve its double digit sales target on the back of the Speedmaster, 2018 Tiger 800 and the newly launched 2018 Tiger 1200.
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Ola Lite App Launched to Serve Tier II, Tier III Cities
Ola Lite is a lightweight app that consumes less than 1MB space and loads within 3 seconds without compromising on the booking experience, Ola said.
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Mercedes-Benz India Expands to Tier II And III Cities With Brand Tour Programme
Moving its focus towards smaller cities, Mercedes-Benz has announced that it will be tapping into Tier II and III markets with its new customer centric programme. The initiative is called the Mercedes-Benz Brand Tour and will see the German auto giant expand presence in cities where there are potential customers but limited dealership reach.
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ZEE5 Reports Major Growth in Regional Language and Family-Friendly Content in 2024
In 2024, ZEE5 saw notable growth, particularly in regional languages and family-oriented content, which now accounts for 50% of its viewing. Chief Business Officer Manish Kalra credits the platform’s emphasis on culturally resonant, family-friendly narratives for this success. ZEE5’s increased reach into Tier II and III markets and a 25% rise i...
-
Tecno Plans to Launch 24 New Smartphones in India Next Year, Aims to Be Among Top 5 Brands
Tecno, a leading smartphone brand of the Transsion Group, is eyeing to be among the top five smartphone brands in the Indian smartphone market by 2024, a top company official said. The company is betting on premiumisation and is focussing on metros to achieve its ambitious goal, he said.
-
Omega Seiki Partners With Agri Junction to Deploy 10,000 Electric Vehicles to Cater to Rural Market Demand
Omega Seiki and Agri Junction have partnered to deploy over 10,000 electric two-wheelers and three-wheelers in rural markets, the company Faridabad-headquartered company announced on Friday. As part of the tie up, Omega Seiki will be deploying Rage+ range and Stream along with specialised new product line-up such as e-two-wheeler Mopedo, Stream Cit...
-
Centre Expanding, Redefining Development; Focussing On Tier II, III Cities: PM Modi
Prime Minister Narendra Modi on Tuesday stated that the Centre is expanding and redefining the focus of 'development' to the tier II and tier III cities which have boosted the confidence of youth in these cities.
-
Hype Luxury Mobility Rentals Expands Operations To 19 Cities In India
Hype is now focussing on Tier II cities and looks forward to expanding its operations in Lucknow, Kanpur, Ranchi and Vadodara by the end of this year.
-
eBikeGo Secures Funding Of Rs. 10.91 Crore, Will Scale Network To 30 Cities By FY2022
With the fresh funding, eBikeGo plans to scale up operations to 30 cities by FY2022 while achieving 20 million deliveries and save 4,000 tonnes of CO2 emissions.
-
Honda H'Ness CB350 Deliveries Cross 1000 Units In Over 20 Days
Honda has delivered over 1000 examples of the newly-launched H'Ness CB350 in just over 20 days with high demand from urban areas, while the company is witnessing strong growth in bookings from Tier I and II cities as well.
-
BharatBenz Expands Its Network With 10 New Touchpoints In Tier II Tier III Cities
Daimler India Commercial Vehicles (DICV) has expanded its sales and service network in India with the inauguration of 10 new touchpoints for BharatBenz commercial vehicles. The company's main focus this time around has been Tier II and Tier III cities in the Northern, Southern, and Western regions of India.
-
MG Motor India Launches Mobile Showroom;Focus On Tier 2 And Tier 3 Markets
The idea is to reach out to tier II and tier III cities and increase awareness towards MG as a car manufacturer.
-
FAME II Scheme Gets Union Cabinet’s Nod; Rs. 10,000 Crore Allocated For EVs
Though the FAME II scheme hasn't given any clarity on incentivising private four-wheelers yet. However, it has proposed the establishment of 2700 charging stations in metro cities and across other smart cities, tier 2 cities and hilly regions.
-
Zomato Strengthens Presence in Tier II, Expands Operations to 7 More Cities
Zomato has announced an expansion of operations to seven cities including Dehradun, Agra, Patna, Mysore, Ranchi, Raipu,r and Aurangabad, making its presence stronger in tier II cities.
-
Carpet Area Hike To Push Home Sales In Smaller Cities, Realtors Laud Move
The government's move to hike the carpet area of homes eligible for interest subsidy under the Pradhan Mantri Awas Yojna (PMAY) for the middle-income group (MIG) will give a much needed push to home sales, especially in tier II and III cities, say experts.
-
Triumph Motorcycles India To Focus On Tier II Cities To Increase Volumes
Triumph aims to achieve its double digit sales target on the back of the Speedmaster, 2018 Tiger 800 and the newly launched 2018 Tiger 1200.
-
Ola Lite App Launched to Serve Tier II, Tier III Cities
Ola Lite is a lightweight app that consumes less than 1MB space and loads within 3 seconds without compromising on the booking experience, Ola said.
-
Mercedes-Benz India Expands to Tier II And III Cities With Brand Tour Programme
Moving its focus towards smaller cities, Mercedes-Benz has announced that it will be tapping into Tier II and III markets with its new customer centric programme. The initiative is called the Mercedes-Benz Brand Tour and will see the German auto giant expand presence in cities where there are potential customers but limited dealership reach.
