Poor Sales Of Nano

Reports suggest that Tata Motors has stopped the production of the Nano hatchback as a result of poor sales and decline in demand for a cheap car.

When Tata Motors rolled out an inexpensive compact vehicle in 2009, the automaker heralded the car, saying it would change the lives of millions of Indians, particularly among its aspirational middle class. But the egg-shaped car, the Nano, failed to impress and sales have been sluggish, undercut by an image of poor quality and underwhelming power.

When it was introduced in early 2009, the egg-shaped Tata Nano was billed as a modern-day people's car, an ultracheap vehicle that would bring greater mobility to the masses of India and, eventually, the world. But those ambitions have stalled -- for now, at least.Though car sales have shot up across India, because of an economy that is growing at ...

Reports suggest that Tata Motors has stopped the production of the Nano hatchback as a result of poor sales and decline in demand for a cheap car.

When Tata Motors rolled out an inexpensive compact vehicle in 2009, the automaker heralded the car, saying it would change the lives of millions of Indians, particularly among its aspirational middle class. But the egg-shaped car, the Nano, failed to impress and sales have been sluggish, undercut by an image of poor quality and underwhelming power.

When it was introduced in early 2009, the egg-shaped Tata Nano was billed as a modern-day people's car, an ultracheap vehicle that would bring greater mobility to the masses of India and, eventually, the world. But those ambitions have stalled -- for now, at least.Though car sales have shot up across India, because of an economy that is growing at ...