Netflix Ad Tech
- All
- News
-
Disney+ to Launch Vertical Video Feed to Rival TikTok, YouTube Shorts
Disney+ will be adding vertical video feed to the service later this year. The streaming company announced its entry into the new category during the annual Global Tech and Data Showcase last week. This comes after the launch of the “Verts" by the ESPN app last year. Erin Teague, Disney’s EVP of product management for Disney Entertainment and E...
-
Netflix Institutes Ad Reach Metric As Commercials Cross 190 Million Viewers
Netflix said on Wednesday that ads on its platform have reached over 190 million monthly active viewers (MAVs) globally, as the streaming giant instituted the new metric to measure its ad reach in terms of people instead of accounts.
-
Netflix Ad-Supported Plan Crosses 40 Million Monthly Active Users, Company Says
Netflix's ad-supported tier has grown to 40 million global monthly active users, the company has announced. The number of subscribers has shot up from 5 million in 2023 and the increase has taken place as the company faces intense competition from rivals. The firm introduced the ad-supported plan in November 2022. The company has also announced tha...
-
Big Tech Is Firing Employees by the Thousands. Why? and How Worried Should We Be?
Since the end of the pandemic hiring spree, large numbers of employees have been fired from major tech companies, including Alphabet (12,000 employees), Amazon (18,000), Meta (11,000), Twitter (4,000), Microsoft (10,000) and Salesforce (8,000). Why exactly led to this massive shakeout? And what does it mean for the industry, and you?
-
Twitter, Zoom, 10 More Tech Companies Added by Indonesia to List of Businesses That Must Pay 10 Percent VAT
Indonesia on Tuesday added 12 more companies, including Twitter and Zoom, to a list of internet-based businesses that must pay a 10 percent value-added tax (VAT) on sales.
-
Disney+ to Launch Vertical Video Feed to Rival TikTok, YouTube Shorts
Disney+ will be adding vertical video feed to the service later this year. The streaming company announced its entry into the new category during the annual Global Tech and Data Showcase last week. This comes after the launch of the “Verts" by the ESPN app last year. Erin Teague, Disney’s EVP of product management for Disney Entertainment and E...
-
Netflix Institutes Ad Reach Metric As Commercials Cross 190 Million Viewers
Netflix said on Wednesday that ads on its platform have reached over 190 million monthly active viewers (MAVs) globally, as the streaming giant instituted the new metric to measure its ad reach in terms of people instead of accounts.
-
Netflix Ad-Supported Plan Crosses 40 Million Monthly Active Users, Company Says
Netflix's ad-supported tier has grown to 40 million global monthly active users, the company has announced. The number of subscribers has shot up from 5 million in 2023 and the increase has taken place as the company faces intense competition from rivals. The firm introduced the ad-supported plan in November 2022. The company has also announced tha...
-
Big Tech Is Firing Employees by the Thousands. Why? and How Worried Should We Be?
Since the end of the pandemic hiring spree, large numbers of employees have been fired from major tech companies, including Alphabet (12,000 employees), Amazon (18,000), Meta (11,000), Twitter (4,000), Microsoft (10,000) and Salesforce (8,000). Why exactly led to this massive shakeout? And what does it mean for the industry, and you?
-
Twitter, Zoom, 10 More Tech Companies Added by Indonesia to List of Businesses That Must Pay 10 Percent VAT
Indonesia on Tuesday added 12 more companies, including Twitter and Zoom, to a list of internet-based businesses that must pay a 10 percent value-added tax (VAT) on sales.
