Modiface

L'Oreal's virtual reality business ModiFace will provide make-up testing technology to Amazon, the French beauty group said on Tuesday.

Maybelline parent L'Oreal is pairing up with Facebook to roll out virtual tests for shoppers to see how they might look with different lipsticks or eye shadows, adding to its push to drive more sales online and through social media networks.

L'Oreal's virtual reality business ModiFace will provide make-up testing technology to Amazon, the French beauty group said on Tuesday.

Maybelline parent L'Oreal is pairing up with Facebook to roll out virtual tests for shoppers to see how they might look with different lipsticks or eye shadows, adding to its push to drive more sales online and through social media networks.