Mark Gurman Bloomberg

• 

  Apple Renews Fears About Tariffs, China With Wobbly Report

  Apple's much-awaited quarterly earnings report failed to soothe investor concerns. The iPhone maker warned in the Thursday statement that tariffs will increase costs this quarter, a sign that geopolitical tensions are taking a growing toll on the world’s most valuable business. 

• 

  Apple to Source Billions of US-Made Chips in Supply Chain Shift

  Apple to source more than 19 billion chips from the US this year. Company CEO Tim Cook affirmed expectations that Apple will in future make the vast majority of its US-bound iPhones in India — reducing output from China as the Donald Trump administration threatens to slap punitive tariffs on its Asian rival.

• 

  Apple’s 20th Anniversary iPhone, Foldable iPhone Will Be Manufactured in China: Mark Gurman

  Apple is anticipated to come with a significant redesign for the 20th-anniversary edition of its iPhone lineup, which is expected to launch in September 2027. The Cupertino-based company will likely launch a unique flagship Pro device alongside a foldable iPhone. Now, Bloomberg’s Mark Gurman states that Apple won’t be able to manufacture its fi...

• 

  Apple’s New Siri Chief Enlists Vision Pro Talent to Start Comeback Bid

  Apple's new Siri engineering chief is overhauling the management team. Mike Rockwell, head of engineering for the assistant, is replacing much of Siri’s leadership with lieutenants from his Vision Pro software group. He’s also restructuring teams related to speech, understanding, performance and user experience, said the people, who asked not t...

• 

  Apple to Reorganise Sales Division With Departure of Enterprise Chief

  Mark Rogers, Apple’s vice president of western Europe and global enterprise sales, told colleagues that he’s leaving this fall. The move hasn’t been announced. In his current role, he oversees sales to corporate entities globally.

• 

  Apple Customers Dash to Stores to Buy iPhones Ahead of Tariffs

  The Trump administration’s threat of massive new tariffs has lead to customers rushing to retail stores to buy iPhones. Apple’s US retail stores saw higher sales over this past weekend than in prior years in at least some major markets, according to a person with knowledge of the matter.

• 

  Apple Production Hubs Hit by Tariffs, Sending Shares Plummeting

  Apple is finding itself squarely in the crosshairs of President Donald Trump’s new tariffs. The tariffs cover many Apple manufacturing centers, undercutting efforts to shift away from China. India, where Apple is increasingly building iPhones and AirPods for instance, is getting a 26 percent reciprocal tariff.

• 

  Apple Appoints Global Head for Its Retail Stores in Latest Management Shift

  Apple is promoting Vanessa Trigub to a new role as vice president of stores and retail operations globally. That executive, a longtime Apple veteran, returned last year to a role handling both retail and human-resource operations.

• 

  Apple's Foldable iPhone to Launch in 2026, to Have the Same Technologies as iPhone 17 Air: Mark Gurman

  Apple's foldable iPhone has been in the rumour mill for quite some time now. The Cupertino-based tech giant is expected to be preparing to reveal its first foldable iPhone next year and the latest report by Bloomberg's Mark Gurman adds more credibility to this claims. The design language of the foldable handset is said to be identical to Samsung's ...

• 

  Apple Shuffles AI Executive Ranks in Bid to Turn Around Siri

  Apple is undergoing a rare shake-up of its executive ranks. Chief Executive Officer Tim Cook will be appointing Vision Pro creator Mike Rockwell as the in charge of the Siri virtual assistant. Apple is yet to confirm the development.

• 

  iPhone 17 Air Was Supposed to Offer Port-Free Design, But Apple Canned the Plan: Mark Gurman

  iPhone 17 Air is expected to launch in the second quarter of the year. It is expected to debut as Apple's thinnest phone to date and is likely to replace the Plus variant. Bloomberg's Mark Gurman has now revealed more details about the upcoming slim iPhone. The brand reportedly considered launching the iPhone 17 Air without any ports.

• 

  Amazon Plans to Introduce Premium Tier of AI-Powered Alexa Gadgets

  Amazon is stepping up its AI game with the next line of Alexa gadgets. The introduction of tonier hardware, which will coexist with lower- and mid-priced products, is a bid to give consumers more choice while generating new excitement for an Alexa franchise that has lost luster in recent years.

• 

  Apple’s Siri Chief Said to Acknowledge AI Delays, Promise Fixes

  Apple's AI struggles were highlighted when Siri's head, Robby Walker, told staff that delays to key features were "ugly and embarrassing." During an internal meeting, Walker acknowledged Siri’s challenges and the unclear timeline for enhancements. Apple's crisis deepened last week with public acknowledgment of indefinite delays for critical featu...

• 

  Google Is Poised to Acquire Eye-Tracking Startup for Future Glasses

  Google intends to acquire AdHawk Microsystems for $115 million (roughly Rs. 1003 crore), according to people with knowledge of the matter. That includes $15 million (roughly Rs. 130 crore) in future payments that will hinge on AdHawk reaching performance targets

• 

  Apple AirPods With Inbuilt Cameras in Development: Mark Gurman

  Apple recently launched a handful of new devices including the iPhone 16e, MacBook Air with M4, iPad Air and more. After the launch of new products, the Cupertino-based tech giant seems to have shifted its focus to pushing the boundaries of audio technology. According to Bloomberg's Mark Gurman, Apple is exploring ways to include tiny cameras in ...