Mark Gurman Bloomberg

Apple has intensified discussions with artificial intelligence (AI) firm OpenAI to bring generative AI (GenAI) features to its iPhone models. The companies are exploring how OpenAI features could be integrated into iOS 18, Apple's next iPhone operating system update for eligible handsets. Apple is also said to be discussing a deal with Google. The ...

Apple, aiming to boost sluggish computer sales, is preparing to overhaul its entire Mac line with a new family of in-house processors designed to highlight artificial intelligence.

Apple's 2024 iPad Air and iPad Pro models have been part of leaks and rumours for quite some time now. Fortunately, Bloomberg's Mark Gurman has now given us a more specific launch window. They are said to arrive in early May. Apple could also unveil updated Magic Keyboard and Apple Pencil alongside the new tablets.

Apple Inc. laid off more than 600 employees in California as part of the decisions to end its car and smartwatch display projects, according to filings with the California Employment Development Department.

Apple's iOS 18 is believed to bring a slew of on-device, customisation and cloud AI features. Now, Bloomberg's Mark Gurman has revealed that iOS 18 will offer iPhone users control over their home screen icons and layout. It is expected to provide flexibility in managing Home Screen app icons. Apple could release the iOS 18 update for the general pu...

Apple is said to be shutting down an in-house effort to design its own microLED screens to be used in the Apple Watch and other products. The display project was part of a broader push by the iPhone maker to design more of its technology in-house. Apple is also said to be cutting jobs and rearranging teams as the project is being wound down.

Apple could add blood pressure monitoring features to the next-generation Apple Watch 10 series. According to Bloomberg’s Mark Gurman, the American tech giant could add blood pressure monitoring as a hardware feature and older Apple Watches will be not able to access it via software update.

Apple MacBook Pro with an M4 chip is in development at the company, according to Bloomberg's Mark Gurman. The company's purported M4 chip is said to be similar to the company's A18 chip that is expected to power the iPhone 16 series of smartphones.

Apple is canceling a decadelong effort to build an electric car, according to people with knowledge of the matter, abandoning one of the most ambitious projects in the history of the company.

iOS 18 will arrive later this year with an updated user interface, according to Bloomberg's Mark Gurman. Apple's visual changes to iOS 18 might not be "a total overhaul that mirrors visionOS”, and are expected to come alongside new AI features that will be part of the operating system. macOS is also expected to get a visual overhaul, but it is li...

Apple is preparing to add a critical new software tool for app developers that would step up competition with Microsoft. The iPhone maker has been racing to add more artificial intelligence (AI) capabilities into its services and has been working on the tool for the last year as part of the next major version of Xcode. Apple is also said to be expl...

Apple's longest-serving designer, Bart Andre, is said to depart the company. Andre was one of the last remaining designers from the Jony Ive era and helped create the aesthetic for Apple products released over the past three decades. His exit marks the near-complete turnover of the team that was once headed by Ive.

Apple Vision Pro might take a few years until the mixed reality headset reaches its 'ideal form', people working on the device told Bloomberg's Mark Gurman. While the company's Vision Pro headset currently has software bugs, it could one day replace the iPad, Gurman states in his review.

Buyers of Apple’s new Vision Pro headset are finding it can be a major hassle if they lose their passcode. The company is telling users who forget their code — typically a series of digits — that they’ll have to bring the device to a store or mail it to AppleCare customer support if they want to get it working again. Apple will then erase a...

Apple will soon enable support for sideloading in the EU in the coming weeks, while splitting the App Store in two, according to Bloomberg's Mark Gurman. In order to comply with the Digital Markets Act (DMA) deadline of March 7, Apple is also expected to allow developers to add support for third-party payment providers and promote offers that are a...

Apple has intensified discussions with artificial intelligence (AI) firm OpenAI to bring generative AI (GenAI) features to its iPhone models. The companies are exploring how OpenAI features could be integrated into iOS 18, Apple's next iPhone operating system update for eligible handsets. Apple is also said to be discussing a deal with Google. The ...

Apple, aiming to boost sluggish computer sales, is preparing to overhaul its entire Mac line with a new family of in-house processors designed to highlight artificial intelligence.

Apple's 2024 iPad Air and iPad Pro models have been part of leaks and rumours for quite some time now. Fortunately, Bloomberg's Mark Gurman has now given us a more specific launch window. They are said to arrive in early May. Apple could also unveil updated Magic Keyboard and Apple Pencil alongside the new tablets.

Apple Inc. laid off more than 600 employees in California as part of the decisions to end its car and smartwatch display projects, according to filings with the California Employment Development Department.

Apple's iOS 18 is believed to bring a slew of on-device, customisation and cloud AI features. Now, Bloomberg's Mark Gurman has revealed that iOS 18 will offer iPhone users control over their home screen icons and layout. It is expected to provide flexibility in managing Home Screen app icons. Apple could release the iOS 18 update for the general pu...

Apple is said to be shutting down an in-house effort to design its own microLED screens to be used in the Apple Watch and other products. The display project was part of a broader push by the iPhone maker to design more of its technology in-house. Apple is also said to be cutting jobs and rearranging teams as the project is being wound down.

Apple could add blood pressure monitoring features to the next-generation Apple Watch 10 series. According to Bloomberg’s Mark Gurman, the American tech giant could add blood pressure monitoring as a hardware feature and older Apple Watches will be not able to access it via software update.

Apple MacBook Pro with an M4 chip is in development at the company, according to Bloomberg's Mark Gurman. The company's purported M4 chip is said to be similar to the company's A18 chip that is expected to power the iPhone 16 series of smartphones.

Apple is canceling a decadelong effort to build an electric car, according to people with knowledge of the matter, abandoning one of the most ambitious projects in the history of the company.

iOS 18 will arrive later this year with an updated user interface, according to Bloomberg's Mark Gurman. Apple's visual changes to iOS 18 might not be "a total overhaul that mirrors visionOS”, and are expected to come alongside new AI features that will be part of the operating system. macOS is also expected to get a visual overhaul, but it is li...

Apple is preparing to add a critical new software tool for app developers that would step up competition with Microsoft. The iPhone maker has been racing to add more artificial intelligence (AI) capabilities into its services and has been working on the tool for the last year as part of the next major version of Xcode. Apple is also said to be expl...

Apple's longest-serving designer, Bart Andre, is said to depart the company. Andre was one of the last remaining designers from the Jony Ive era and helped create the aesthetic for Apple products released over the past three decades. His exit marks the near-complete turnover of the team that was once headed by Ive.

Apple Vision Pro might take a few years until the mixed reality headset reaches its 'ideal form', people working on the device told Bloomberg's Mark Gurman. While the company's Vision Pro headset currently has software bugs, it could one day replace the iPad, Gurman states in his review.

Buyers of Apple’s new Vision Pro headset are finding it can be a major hassle if they lose their passcode. The company is telling users who forget their code — typically a series of digits — that they’ll have to bring the device to a store or mail it to AppleCare customer support if they want to get it working again. Apple will then erase a...

Apple will soon enable support for sideloading in the EU in the coming weeks, while splitting the App Store in two, according to Bloomberg's Mark Gurman. In order to comply with the Digital Markets Act (DMA) deadline of March 7, Apple is also expected to allow developers to add support for third-party payment providers and promote offers that are a...