Mark Gurman Bloomberg
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Apple Cuts Jobs Across Its Sales Organization in Rare Layoff
Apple has laid off several workers in its sales team in a rare move. Apple management notified the affected workers over the past couple of weeks, according to people familiar with the matter. The cuts extended across the sales organization — hitting some teams especially hard — though the company didn’t tell employees how many roles were inv...
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iPhone 18 Pro, iPhone 18 Pro Max Said to Launch Next Fall Alongside Apple's New Foldable Smartphone
Apple is expected to change its iPhone release strategy, starting in fall 2026 with the iPhone 18 Pro, iPhone 18 Pro Max, and possibly its first foldable phone. The standard iPhone 18, iPhone 18e, and a refreshed iPhone Air may follow in spring 2027. Bloomberg's Mark Gurman reports that Apple is moving away from its traditional fall-only launches d...
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Apple M6 Pro, M6 Max MacBook Pro Models to Feature OLED Display, Slimmer Design and Touch Support by 2027: Mark Gurman
Apple is reportedly planning its first major MacBook Pro redesign since 2021, featuring OLED displays, touch support, and a thinner chassis. According to Bloomberg’s Mark Gurman, the overhaul will be exclusive to the high-end M6 Pro and M6 Max models, expected to launch between late 2026 and early 2027. The entry-level version will likely retain ...
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Apple Said to Equip Revamped Siri With Gemini-Based AI Model Developed in Collaboration With Google
Apple could offer a major reboot of Siri with the launch of iOS 26.4, expected in spring 2026. According to Bloomberg's Mark Gurman, the revamped Siri will be partly powered by Google’s Gemini AI. The update could lay the base for Apple's smart home display, along with updated versions of the Apple TV and HomePod mini.
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Another Launch? Apple Retail Stores to Reportedly Get New Product Displays Soon
Apple’s retail stores are reportedly preparing for an “overnight” event on November 11, a routine exercise where employees refresh displays ahead of new launches. According to Bloomberg’s Mark Gurman, the move could either be linked to holiday season preparations or hint at upcoming product refreshes, such as the Apple TV and HomePod mini. ...
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Apple Reportedly Plans to Launch MacBook Pro With OLED Touchscreen by Early 2027
Apple is working on a MacBook Pro model with an OLED display, which could launch by late 2026 or early 2027, a recent report had highlighted. Now, Bloomberg's Mark Gurman has revealed that the same model will also sport a touchscreen, reinforced hinges, and redesigned elements. It is said to be powered by Apple's M6 chip. The company is also said t...
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Apple Teases M5 MacBook Pro Launch Ahead of October Event: What to Expect
Apple is gearing up to refresh its laptop and tablet product categories this month. While details about the launch are under wraps, a company official has now teased the launch of a new MacBook model on social media. As per a seasoned journalist, this could be a hint towards the M5 MacBook Pro, whose debut is said to be on the cards. It may be intr...
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Who Will Be Apple’s Next CEO After Tim Cook? John Ternus Could Reportedly Take Charge
Apple’s leadership shuffle continues to make headlines as speculation grows over who will succeed Tim Cook as CEO. With Cook turning 65 next month and former COO Jeff Williams no longer in the running, Bloomberg’s Mark Gurman reports that Apple’s Hardware VP John Ternus has emerged as the leading contender for the top role.
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UK Scraps Demand for Apple ‘Backdoor’ After Pressure From US
US Director of National Intelligence Tulsi Gabbard said on Monday that British authorities had rescinded an order asking the company to circumvent encryption to help them pursue certain national security and criminal investigations.
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Apple Plans AI Comeback With Tabletop Robots, Life-Like Version Of Siri
Apple Inc is plotting its artificial intelligence comeback with an ambitious slate of new devices, including robots, a lifelike version of Siri, a smart speaker with a display, and home-security cameras.
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Apple to Shutter a Retail Store in China for the First Time Ever
Apple said on Monday that it will shut its Parkland Mall store in the Zhongshan District of Dalian City on Aug. 9, citing a changing landscape at the shopping complex. It has about 56 stores in the Greater China region.
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iPhone 17 Pro’s ‘Test Development’ Unit Allegedly Spotted in Public Ahead of September Launch
The iPhone 17 series is expected to debut in September, ringing in a myriad of changes beginning with the design. The Pro models are thought to carry a visor-like camera island at the back that encompasses the entire top half of the phone. Ahead of launch, an alleged iPhone 17 Pro was spotted in the wild with design elements similar to what rumours...
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Apple's Foldable iPhone to Feature Samsung Parts; Will Resemble Galaxy Z Fold Series: Mark Gurman
Apple is reportedly planning to launch its first foldable iPhone, or the purported iPhone Fold, by late 2026. Bloomberg's Mark Gurman claims it will feature a design that resembles the Samsung Galaxy Z Fold series and may incorporate some Samsung-designed components. This device is speculated to carry a price tag exceeding $2,000, entering a smartp...
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Apple Smart Home Hub Launch Delayed to 2026: Mark Gurman
Apple Smart Home Hub, with the codename J490, could launch in 2026, around the same time the company unveils its new Siri, according to a report by Bloomberg's Mark Gurman. The device, which was allegedly supposed to launch in March 2025, relies heavily on Siri.
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Apple Plans New MacBook Pro, iPhone 17e And iPads By Early 2026
Apple Inc. is planning an ambitious pipeline of new products for release during the first half of 2026, including a new low-end iPhone, multiple iPads and upgraded Macs.
-
Apple Cuts Jobs Across Its Sales Organization in Rare Layoff
Apple has laid off several workers in its sales team in a rare move. Apple management notified the affected workers over the past couple of weeks, according to people familiar with the matter. The cuts extended across the sales organization — hitting some teams especially hard — though the company didn’t tell employees how many roles were inv...
-
iPhone 18 Pro, iPhone 18 Pro Max Said to Launch Next Fall Alongside Apple's New Foldable Smartphone
Apple is expected to change its iPhone release strategy, starting in fall 2026 with the iPhone 18 Pro, iPhone 18 Pro Max, and possibly its first foldable phone. The standard iPhone 18, iPhone 18e, and a refreshed iPhone Air may follow in spring 2027. Bloomberg's Mark Gurman reports that Apple is moving away from its traditional fall-only launches d...
-
Apple M6 Pro, M6 Max MacBook Pro Models to Feature OLED Display, Slimmer Design and Touch Support by 2027: Mark Gurman
Apple is reportedly planning its first major MacBook Pro redesign since 2021, featuring OLED displays, touch support, and a thinner chassis. According to Bloomberg’s Mark Gurman, the overhaul will be exclusive to the high-end M6 Pro and M6 Max models, expected to launch between late 2026 and early 2027. The entry-level version will likely retain ...
-
Apple Said to Equip Revamped Siri With Gemini-Based AI Model Developed in Collaboration With Google
Apple could offer a major reboot of Siri with the launch of iOS 26.4, expected in spring 2026. According to Bloomberg's Mark Gurman, the revamped Siri will be partly powered by Google’s Gemini AI. The update could lay the base for Apple's smart home display, along with updated versions of the Apple TV and HomePod mini.
-
Another Launch? Apple Retail Stores to Reportedly Get New Product Displays Soon
Apple’s retail stores are reportedly preparing for an “overnight” event on November 11, a routine exercise where employees refresh displays ahead of new launches. According to Bloomberg’s Mark Gurman, the move could either be linked to holiday season preparations or hint at upcoming product refreshes, such as the Apple TV and HomePod mini. ...
-
Apple Reportedly Plans to Launch MacBook Pro With OLED Touchscreen by Early 2027
Apple is working on a MacBook Pro model with an OLED display, which could launch by late 2026 or early 2027, a recent report had highlighted. Now, Bloomberg's Mark Gurman has revealed that the same model will also sport a touchscreen, reinforced hinges, and redesigned elements. It is said to be powered by Apple's M6 chip. The company is also said t...
-
Apple Teases M5 MacBook Pro Launch Ahead of October Event: What to Expect
Apple is gearing up to refresh its laptop and tablet product categories this month. While details about the launch are under wraps, a company official has now teased the launch of a new MacBook model on social media. As per a seasoned journalist, this could be a hint towards the M5 MacBook Pro, whose debut is said to be on the cards. It may be intr...
-
Who Will Be Apple’s Next CEO After Tim Cook? John Ternus Could Reportedly Take Charge
Apple’s leadership shuffle continues to make headlines as speculation grows over who will succeed Tim Cook as CEO. With Cook turning 65 next month and former COO Jeff Williams no longer in the running, Bloomberg’s Mark Gurman reports that Apple’s Hardware VP John Ternus has emerged as the leading contender for the top role.
-
UK Scraps Demand for Apple ‘Backdoor’ After Pressure From US
US Director of National Intelligence Tulsi Gabbard said on Monday that British authorities had rescinded an order asking the company to circumvent encryption to help them pursue certain national security and criminal investigations.
-
Apple Plans AI Comeback With Tabletop Robots, Life-Like Version Of Siri
Apple Inc is plotting its artificial intelligence comeback with an ambitious slate of new devices, including robots, a lifelike version of Siri, a smart speaker with a display, and home-security cameras.
-
Apple to Shutter a Retail Store in China for the First Time Ever
Apple said on Monday that it will shut its Parkland Mall store in the Zhongshan District of Dalian City on Aug. 9, citing a changing landscape at the shopping complex. It has about 56 stores in the Greater China region.
-
iPhone 17 Pro’s ‘Test Development’ Unit Allegedly Spotted in Public Ahead of September Launch
The iPhone 17 series is expected to debut in September, ringing in a myriad of changes beginning with the design. The Pro models are thought to carry a visor-like camera island at the back that encompasses the entire top half of the phone. Ahead of launch, an alleged iPhone 17 Pro was spotted in the wild with design elements similar to what rumours...
-
Apple's Foldable iPhone to Feature Samsung Parts; Will Resemble Galaxy Z Fold Series: Mark Gurman
Apple is reportedly planning to launch its first foldable iPhone, or the purported iPhone Fold, by late 2026. Bloomberg's Mark Gurman claims it will feature a design that resembles the Samsung Galaxy Z Fold series and may incorporate some Samsung-designed components. This device is speculated to carry a price tag exceeding $2,000, entering a smartp...
-
Apple Smart Home Hub Launch Delayed to 2026: Mark Gurman
Apple Smart Home Hub, with the codename J490, could launch in 2026, around the same time the company unveils its new Siri, according to a report by Bloomberg's Mark Gurman. The device, which was allegedly supposed to launch in March 2025, relies heavily on Siri.
-
Apple Plans New MacBook Pro, iPhone 17e And iPads By Early 2026
Apple Inc. is planning an ambitious pipeline of new products for release during the first half of 2026, including a new low-end iPhone, multiple iPads and upgraded Macs.
