Mark Gurman Bloomberg
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Apple Ramps Up Work On Glasses, Pendant, Camera AirPods For AI Era
Apple Inc. is accelerating development of three new wearable devices as part of a shift toward artificial intelligence-powered hardware, a category also being pursued by OpenAI and Meta Platforms Inc.
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Apple's First iOS 26.4 Beta Said to Release Later This Month With Siri Updates
Apple is expected to release iOS 26.4 in the coming weeks, bringing the first wave of delayed Siri and Apple Intelligence upgrades. Bloomberg’s Mark Gurman says the developer beta could arrive during the week of February 23, followed by a public beta in late February or early March, with a final rollout expected by end of March. Reported features...
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Apple's MacBook Pro With M5 Pro, M5 Max Chips Said to Launch Soon; Various Mac Models Expected in 2026
MacBook Pro with Apple's M5 Pro and M5 Max chipsets are said to be in the works. Bloomberg’s Mark Gurman states that an Apple product launch is slated for as early as the week of March 2. New MacBook Pro with Apple's M5 Pro and M5 Max chipsets could launch during this event. Upgraded Mac Studio desktops, a low-cost MacBook model and 14-inch and ...
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Apple Said to Launch New iPad Models Soon With Upgraded Chips, Familiar Design
Apple will launch the refreshed standard iPad, iPad Mini, and iPad Mini models, Bloomberg’s Mark Gurman claimed in his latest Power On newsletter. He said thatt said that this year’s iPad models will not ship with design changes or other significant upgrades. However, they will reportedly be powered by faster chipsets. While the standard model ...
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Apple Cuts Jobs Across Its Sales Organization in Rare Layoff
Apple has laid off several workers in its sales team in a rare move. Apple management notified the affected workers over the past couple of weeks, according to people familiar with the matter. The cuts extended across the sales organization — hitting some teams especially hard — though the company didn’t tell employees how many roles were inv...
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iPhone 18 Pro, iPhone 18 Pro Max Said to Launch Next Fall Alongside Apple's New Foldable Smartphone
Apple is expected to change its iPhone release strategy, starting in fall 2026 with the iPhone 18 Pro, iPhone 18 Pro Max, and possibly its first foldable phone. The standard iPhone 18, iPhone 18e, and a refreshed iPhone Air may follow in spring 2027. Bloomberg's Mark Gurman reports that Apple is moving away from its traditional fall-only launches d...
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Apple M6 Pro, M6 Max MacBook Pro Models to Feature OLED Display, Slimmer Design and Touch Support by 2027: Mark Gurman
Apple is reportedly planning its first major MacBook Pro redesign since 2021, featuring OLED displays, touch support, and a thinner chassis. According to Bloomberg’s Mark Gurman, the overhaul will be exclusive to the high-end M6 Pro and M6 Max models, expected to launch between late 2026 and early 2027. The entry-level version will likely retain ...
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Apple Said to Equip Revamped Siri With Gemini-Based AI Model Developed in Collaboration With Google
Apple could offer a major reboot of Siri with the launch of iOS 26.4, expected in spring 2026. According to Bloomberg's Mark Gurman, the revamped Siri will be partly powered by Google’s Gemini AI. The update could lay the base for Apple's smart home display, along with updated versions of the Apple TV and HomePod mini.
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Another Launch? Apple Retail Stores to Reportedly Get New Product Displays Soon
Apple’s retail stores are reportedly preparing for an “overnight” event on November 11, a routine exercise where employees refresh displays ahead of new launches. According to Bloomberg’s Mark Gurman, the move could either be linked to holiday season preparations or hint at upcoming product refreshes, such as the Apple TV and HomePod mini. ...
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Apple Reportedly Plans to Launch MacBook Pro With OLED Touchscreen by Early 2027
Apple is working on a MacBook Pro model with an OLED display, which could launch by late 2026 or early 2027, a recent report had highlighted. Now, Bloomberg's Mark Gurman has revealed that the same model will also sport a touchscreen, reinforced hinges, and redesigned elements. It is said to be powered by Apple's M6 chip. The company is also said t...
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Apple Ramps Up Work On Glasses, Pendant, Camera AirPods For AI Era
Apple Inc. is accelerating development of three new wearable devices as part of a shift toward artificial intelligence-powered hardware, a category also being pursued by OpenAI and Meta Platforms Inc.
-
Apple's First iOS 26.4 Beta Said to Release Later This Month With Siri Updates
Apple is expected to release iOS 26.4 in the coming weeks, bringing the first wave of delayed Siri and Apple Intelligence upgrades. Bloomberg’s Mark Gurman says the developer beta could arrive during the week of February 23, followed by a public beta in late February or early March, with a final rollout expected by end of March. Reported features...
-
Apple's MacBook Pro With M5 Pro, M5 Max Chips Said to Launch Soon; Various Mac Models Expected in 2026
MacBook Pro with Apple's M5 Pro and M5 Max chipsets are said to be in the works. Bloomberg’s Mark Gurman states that an Apple product launch is slated for as early as the week of March 2. New MacBook Pro with Apple's M5 Pro and M5 Max chipsets could launch during this event. Upgraded Mac Studio desktops, a low-cost MacBook model and 14-inch and ...
-
Apple Said to Launch New iPad Models Soon With Upgraded Chips, Familiar Design
Apple will launch the refreshed standard iPad, iPad Mini, and iPad Mini models, Bloomberg’s Mark Gurman claimed in his latest Power On newsletter. He said thatt said that this year’s iPad models will not ship with design changes or other significant upgrades. However, they will reportedly be powered by faster chipsets. While the standard model ...
-
Apple Cuts Jobs Across Its Sales Organization in Rare Layoff
Apple has laid off several workers in its sales team in a rare move. Apple management notified the affected workers over the past couple of weeks, according to people familiar with the matter. The cuts extended across the sales organization — hitting some teams especially hard — though the company didn’t tell employees how many roles were inv...
-
iPhone 18 Pro, iPhone 18 Pro Max Said to Launch Next Fall Alongside Apple's New Foldable Smartphone
Apple is expected to change its iPhone release strategy, starting in fall 2026 with the iPhone 18 Pro, iPhone 18 Pro Max, and possibly its first foldable phone. The standard iPhone 18, iPhone 18e, and a refreshed iPhone Air may follow in spring 2027. Bloomberg's Mark Gurman reports that Apple is moving away from its traditional fall-only launches d...
-
Apple M6 Pro, M6 Max MacBook Pro Models to Feature OLED Display, Slimmer Design and Touch Support by 2027: Mark Gurman
Apple is reportedly planning its first major MacBook Pro redesign since 2021, featuring OLED displays, touch support, and a thinner chassis. According to Bloomberg’s Mark Gurman, the overhaul will be exclusive to the high-end M6 Pro and M6 Max models, expected to launch between late 2026 and early 2027. The entry-level version will likely retain ...
-
Apple Said to Equip Revamped Siri With Gemini-Based AI Model Developed in Collaboration With Google
Apple could offer a major reboot of Siri with the launch of iOS 26.4, expected in spring 2026. According to Bloomberg's Mark Gurman, the revamped Siri will be partly powered by Google’s Gemini AI. The update could lay the base for Apple's smart home display, along with updated versions of the Apple TV and HomePod mini.
-
Another Launch? Apple Retail Stores to Reportedly Get New Product Displays Soon
Apple’s retail stores are reportedly preparing for an “overnight” event on November 11, a routine exercise where employees refresh displays ahead of new launches. According to Bloomberg’s Mark Gurman, the move could either be linked to holiday season preparations or hint at upcoming product refreshes, such as the Apple TV and HomePod mini. ...
-
Apple Reportedly Plans to Launch MacBook Pro With OLED Touchscreen by Early 2027
Apple is working on a MacBook Pro model with an OLED display, which could launch by late 2026 or early 2027, a recent report had highlighted. Now, Bloomberg's Mark Gurman has revealed that the same model will also sport a touchscreen, reinforced hinges, and redesigned elements. It is said to be powered by Apple's M6 chip. The company is also said t...
