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IPL 4 turns out to be a cash cow for BCCI
The recently held World Cup may have had a better innings as far as viewer interest is concerned. But when it comes to earnings, clearly IPL has yet again been a cash cow for its organiser Board of Control for Cricket in India (BCCI) which is expected to rake in Rs 1000 crore in this edition of the Indian Premier League. The earnings would ...
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IPL Season 4 sees dip in television ratings
The organisers of the Season 4 of the Indian Premier League (IPL) are stumped. Fans are unwilling to tune in to watch the league matches and the ratings are not living up to their expectations. According to data from aMap, the average television ratings of the first five matches were 2.31 per cent which is much below expectations compared t...
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PepsiCo partners five teams for IPL-4
A day after rival Coca Cola announced sponsorship of five IPL teams, PepsiCo today said it will partner with the remaining franchisees of the 10 squads of T20 domestic cricket league. As it looks to further cash in on the cricket fever, PepsiCo that was one of the official sponsors of the ICC cricket World Cup, said it has also signed a dea...
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After World Cup, brands hope to score high in IPL
With cricket frenzy reaching fever pitch, corporate India is looking to hit a barrage of sixes in the fourth edition of high voltage Indian Premier League Twenty20 cricket tournament. This time around more than Rs 1200 crore will be at stake during the IPL 4. After a successful World Cup, will cricket once again prove to be a cash cow for a...
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IPL-4 to yield Rs 350 cr in taxes to government
The government hopes to collect Rs 350 crore in taxes from the fourth edition of high voltage Indian Premier League Twenty20 cricket tournament beginning on Friday. The revenue will accrue to the government as the organisations will be required to deduct tax at source (TDS) while making payments to players, umpires, coaches, commentators an...
-
IPL 4 turns out to be a cash cow for BCCI
The recently held World Cup may have had a better innings as far as viewer interest is concerned. But when it comes to earnings, clearly IPL has yet again been a cash cow for its organiser Board of Control for Cricket in India (BCCI) which is expected to rake in Rs 1000 crore in this edition of the Indian Premier League. The earnings would ...
-
IPL Season 4 sees dip in television ratings
The organisers of the Season 4 of the Indian Premier League (IPL) are stumped. Fans are unwilling to tune in to watch the league matches and the ratings are not living up to their expectations. According to data from aMap, the average television ratings of the first five matches were 2.31 per cent which is much below expectations compared t...
-
PepsiCo partners five teams for IPL-4
A day after rival Coca Cola announced sponsorship of five IPL teams, PepsiCo today said it will partner with the remaining franchisees of the 10 squads of T20 domestic cricket league. As it looks to further cash in on the cricket fever, PepsiCo that was one of the official sponsors of the ICC cricket World Cup, said it has also signed a dea...
-
After World Cup, brands hope to score high in IPL
With cricket frenzy reaching fever pitch, corporate India is looking to hit a barrage of sixes in the fourth edition of high voltage Indian Premier League Twenty20 cricket tournament. This time around more than Rs 1200 crore will be at stake during the IPL 4. After a successful World Cup, will cricket once again prove to be a cash cow for a...
-
IPL-4 to yield Rs 350 cr in taxes to government
The government hopes to collect Rs 350 crore in taxes from the fourth edition of high voltage Indian Premier League Twenty20 cricket tournament beginning on Friday. The revenue will accrue to the government as the organisations will be required to deduct tax at source (TDS) while making payments to players, umpires, coaches, commentators an...
