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US Pancake Chain Says It Faked Name Change "To Promote Its Burgers"
Pancake chain IHOP has confirmed that the company faked its recent name change to IHOb as a publicity stunt to promote its burgers. It wants to be called IHOP again. The return to its true name comes as the pancake chain celebrates its 60th birthday.
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US Pancake Chain Changes Name, Serves Burger. Breakfast Lovers Meltdown
Few expected it to be burgers. After tantalizing fans for a week, IHOP, the ubiquitous blue-roofed American chain which promises pancakes 24 hours a day, said Monday it was changing its name to IHOb -- International House of Burgers -- in a ploy to expand its market image beyond breakfast. The move sent pancake breakfast lovers into a furor and spa...
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US Pancake Chain Says It Faked Name Change "To Promote Its Burgers"
Pancake chain IHOP has confirmed that the company faked its recent name change to IHOb as a publicity stunt to promote its burgers. It wants to be called IHOP again. The return to its true name comes as the pancake chain celebrates its 60th birthday.
-
US Pancake Chain Changes Name, Serves Burger. Breakfast Lovers Meltdown
Few expected it to be burgers. After tantalizing fans for a week, IHOP, the ubiquitous blue-roofed American chain which promises pancakes 24 hours a day, said Monday it was changing its name to IHOb -- International House of Burgers -- in a ploy to expand its market image beyond breakfast. The move sent pancake breakfast lovers into a furor and spa...
