Global Advertising
- All
- News
- Videos
-
Amul Girl Performs 'Aura Farming' Dance During Boat Race In Viral Onam Ad
Amul has a new Onam advertisement, with its mascot performing the globally viral 'aura farming' dance in Kerala's festive setting.
-
Canadian Slams Bengaluru Landlord's Rs 23 Lakh Security Demand For 4BHK: "Greediest In The World"
Canadian digital creator Caleb Friesen, who shared the advertisement on X, criticised the unusually high security deposit, comparing it to global rental norms.
-
How The World's Top Ad Agencies Aligned To Fix Prices In India
The exchanges form part of a confidential dossier compiled by India's antitrust watchdog that chronicles how global advertising companies, including leading U.S. and European firms, coordinated to rig prices in the world's most populous nation.
-
Meta Opens Threads to Advertisers Globally
Meta Platforms said on Wednesday it is expanding advertising on its social network Threads to all eligible advertisers globally. A growing user base on Threads—exceeding 320 million monthly users—and uncertainty surrounding a potential TikTok ban in the US could bolster Meta's ability to attract advertisers.
-
Spotify Ad Exchange Launch in India, Offers Access to Platform’s Logged-in Users
Spotify is launching its Spotify Ad Exchange (SAX) platform and advertiser-focused artificial intelligence (AI) tools in India. Announced on Monday, the new services for advertisers in the country were launched just a week after its global launch. SAX is a programmatic ad platform that automates the process of buying and placing ads on the platform...
-
GlocalMe Showcases PetPhone, a Smartphone for Pets With Action Recognition at MWC 2025
The Mobile World Congress (MWC) 2025 is well underway with exciting innovations showcased by global companies so far. Among the most unique products is an offering from a company called GlocalMe. Dubbed PetPhone, it is advertised as a smartphone for pets which makes two-way communication possible. The device, showcased at MWC 2025, is said to featu...
-
Canada Regulator to Impose Fee on Google For Online News Law's Operating Costs
The imposition of the levy on Google comes at a time of increased tension between Canada and the United States over trade, border security, and a digital services tax on US technology firms.
-
Rahul Gandhi Shares Reaction To Congress Accounts Being Sealed Before Polls
Congress MP Rahul Gandhi addressing an event in Washington DC metro area said that just months ahead of the general elections in India the bank accounts of his party were sealed leaving it without funds for advertising or campaigning.
-
YouTube Reportedly Testing New Method to Disrupt Ad Blockers Amid Ongoing Crackdown
YouTube is reportedly developing another way to crack down on third-party blockers by injecting ads directly from the server, according to a post on social media. It is speculated that this change may combine the video and ads into one and it may be played as a continuous stream on the video-streaming platform, preventing the browser plugins from s...
-
Netflix Ad-Supported Plan Crosses 40 Million Monthly Active Users, Company Says
Netflix's ad-supported tier has grown to 40 million global monthly active users, the company has announced. The number of subscribers has shot up from 5 million in 2023 and the increase has taken place as the company faces intense competition from rivals. The firm introduced the ad-supported plan in November 2022. The company has also announced tha...
-
Disney Using New AI-Backed Advertising Tool For Disney+, Hulu Ads
Walt Disney is harnessing artificial intelligence to power a new advertising tool that will help brands tailor their commercials to fit the mood of specific scenes within a movie or television series. Dubbed "Disney's Magic Words," this tool introduces a new form of contextual advertising for the Disney+ and Hulu streaming services. It uses a combi...
-
Google Lays Off "Few Hundred" Employees From Global Advertising Team
Google on Tuesday confirmed it is eliminating "a few hundred" positions from its global ad team, amid a push to use artificial intelligence for efficiency and creativity.
-
Cristiano Ronaldo Faces $1 Billion Lawsuit Over Binance Cryptocurrency Advertisements
Cristiano Ronaldo, the Portuguese and former Manchester United footballer, is facing a lawsuit seeking "a sum exceeding" $1 billion over his promotion of Binance, the world's largest cryptocurrency exchange.
-
Google Ads Introduces Auto-Generated Advertisement Tool Using Generative AI
Advertisers and businesses will now be able to auto-generate advertisements on Google Ads platform, said Dan Taylor, vice president of global ads at Google.
-
Facebook Parent Meta Fined AUD 20 Million for Undisclosed User Data Collection
An Australian court ordered Facebook owner Meta Platforms to pay fines totalling AUD 20 million (nearly Rs. 110 crore) for collecting user data through a smartphone application advertised as a way to protect privacy without disclosing its actions. The fine wraps up one strand of Meta's legal issues in Australia related to its handling of user infor...
-
Amul Girl Performs 'Aura Farming' Dance During Boat Race In Viral Onam Ad
Amul has a new Onam advertisement, with its mascot performing the globally viral 'aura farming' dance in Kerala's festive setting.
-
Canadian Slams Bengaluru Landlord's Rs 23 Lakh Security Demand For 4BHK: "Greediest In The World"
Canadian digital creator Caleb Friesen, who shared the advertisement on X, criticised the unusually high security deposit, comparing it to global rental norms.
-
How The World's Top Ad Agencies Aligned To Fix Prices In India
The exchanges form part of a confidential dossier compiled by India's antitrust watchdog that chronicles how global advertising companies, including leading U.S. and European firms, coordinated to rig prices in the world's most populous nation.
-
Meta Opens Threads to Advertisers Globally
Meta Platforms said on Wednesday it is expanding advertising on its social network Threads to all eligible advertisers globally. A growing user base on Threads—exceeding 320 million monthly users—and uncertainty surrounding a potential TikTok ban in the US could bolster Meta's ability to attract advertisers.
-
Spotify Ad Exchange Launch in India, Offers Access to Platform’s Logged-in Users
Spotify is launching its Spotify Ad Exchange (SAX) platform and advertiser-focused artificial intelligence (AI) tools in India. Announced on Monday, the new services for advertisers in the country were launched just a week after its global launch. SAX is a programmatic ad platform that automates the process of buying and placing ads on the platform...
-
GlocalMe Showcases PetPhone, a Smartphone for Pets With Action Recognition at MWC 2025
The Mobile World Congress (MWC) 2025 is well underway with exciting innovations showcased by global companies so far. Among the most unique products is an offering from a company called GlocalMe. Dubbed PetPhone, it is advertised as a smartphone for pets which makes two-way communication possible. The device, showcased at MWC 2025, is said to featu...
-
Canada Regulator to Impose Fee on Google For Online News Law's Operating Costs
The imposition of the levy on Google comes at a time of increased tension between Canada and the United States over trade, border security, and a digital services tax on US technology firms.
-
Rahul Gandhi Shares Reaction To Congress Accounts Being Sealed Before Polls
Congress MP Rahul Gandhi addressing an event in Washington DC metro area said that just months ahead of the general elections in India the bank accounts of his party were sealed leaving it without funds for advertising or campaigning.
-
YouTube Reportedly Testing New Method to Disrupt Ad Blockers Amid Ongoing Crackdown
YouTube is reportedly developing another way to crack down on third-party blockers by injecting ads directly from the server, according to a post on social media. It is speculated that this change may combine the video and ads into one and it may be played as a continuous stream on the video-streaming platform, preventing the browser plugins from s...
-
Netflix Ad-Supported Plan Crosses 40 Million Monthly Active Users, Company Says
Netflix's ad-supported tier has grown to 40 million global monthly active users, the company has announced. The number of subscribers has shot up from 5 million in 2023 and the increase has taken place as the company faces intense competition from rivals. The firm introduced the ad-supported plan in November 2022. The company has also announced tha...
-
Disney Using New AI-Backed Advertising Tool For Disney+, Hulu Ads
Walt Disney is harnessing artificial intelligence to power a new advertising tool that will help brands tailor their commercials to fit the mood of specific scenes within a movie or television series. Dubbed "Disney's Magic Words," this tool introduces a new form of contextual advertising for the Disney+ and Hulu streaming services. It uses a combi...
-
Google Lays Off "Few Hundred" Employees From Global Advertising Team
Google on Tuesday confirmed it is eliminating "a few hundred" positions from its global ad team, amid a push to use artificial intelligence for efficiency and creativity.
-
Cristiano Ronaldo Faces $1 Billion Lawsuit Over Binance Cryptocurrency Advertisements
Cristiano Ronaldo, the Portuguese and former Manchester United footballer, is facing a lawsuit seeking "a sum exceeding" $1 billion over his promotion of Binance, the world's largest cryptocurrency exchange.
-
Google Ads Introduces Auto-Generated Advertisement Tool Using Generative AI
Advertisers and businesses will now be able to auto-generate advertisements on Google Ads platform, said Dan Taylor, vice president of global ads at Google.
-
Facebook Parent Meta Fined AUD 20 Million for Undisclosed User Data Collection
An Australian court ordered Facebook owner Meta Platforms to pay fines totalling AUD 20 million (nearly Rs. 110 crore) for collecting user data through a smartphone application advertised as a way to protect privacy without disclosing its actions. The fine wraps up one strand of Meta's legal issues in Australia related to its handling of user infor...
