Gender Marketing
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"Shameful Gender Bias": Kiran Mazumdar-Shaw Slams 'Pink Tax'
The pink tax isn't an actual a government tax; it refers to discriminatory pricing that inflates the cost of goods marketed to women.
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Blog: On Women's Day, A Question - When Will The Promised Best Arrive?
A bunch of headlines from the month gone by should force us to question why the idea of a working woman - and the economics of it - is still so skewed. Women have made progress, but it's largely not because of, but despite the wo
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Scotch-Brite's Response To Man Who Called Out "Gender Marker" In Logo
In the day and age of social accountability, another brand has come under fire - this time for gender-targeted marketing. Scotch-Brite has promised to change its age-old logo, which depicts the face of a bindi-wearing woman, after being called out for it on social media.
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Facebook Data Shows India Is Now Its Biggest Market, Ahead of the US: Report
India has seen a 27 percent growth (roughly 50 million users) in the lat 6 months, Facebook data shows.
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World No Tobacco Day 2010
The World Health Organization (WHO) selects "Gender and tobacco with an emphasis on marketing to women" as the theme for World No Tobacco Day 2010, which falls on 31 May.
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"Shameful Gender Bias": Kiran Mazumdar-Shaw Slams 'Pink Tax'
The pink tax isn't an actual a government tax; it refers to discriminatory pricing that inflates the cost of goods marketed to women.
-
Blog: On Women's Day, A Question - When Will The Promised Best Arrive?
A bunch of headlines from the month gone by should force us to question why the idea of a working woman - and the economics of it - is still so skewed. Women have made progress, but it's largely not because of, but despite the wo
-
Scotch-Brite's Response To Man Who Called Out "Gender Marker" In Logo
In the day and age of social accountability, another brand has come under fire - this time for gender-targeted marketing. Scotch-Brite has promised to change its age-old logo, which depicts the face of a bindi-wearing woman, after being called out for it on social media.
-
Facebook Data Shows India Is Now Its Biggest Market, Ahead of the US: Report
India has seen a 27 percent growth (roughly 50 million users) in the lat 6 months, Facebook data shows.
-
World No Tobacco Day 2010
The World Health Organization (WHO) selects "Gender and tobacco with an emphasis on marketing to women" as the theme for World No Tobacco Day 2010, which falls on 31 May.
