Gender Marketing

The pink tax isn't an actual a government tax; it refers to discriminatory pricing that inflates the cost of goods marketed to women.

A bunch of headlines from the month gone by should force us to question why the idea of a working woman - and the economics of it - is still so skewed. Women have made progress, but it's largely not because of, but despite the wo

Gender diversity in boardrooms is picking up, though at a slower pace, with women accounting for nearly 18 per cent of the directorships in the top 500 NSE-listed companies at the end of March this year, according to a study.

The low participation of women in India's labour force is largely due to gender discrimination in terms of wages and opportunities, a report by charity organisation Oxfam said on Wednesday.

In the day and age of social accountability, another brand has come under fire - this time for gender-targeted marketing. Scotch-Brite has promised to change its age-old logo, which depicts the face of a bindi-wearing woman, after being called out for it on social media.

India has seen a 27 percent growth (roughly 50 million users) in the lat 6 months, Facebook data shows.

Amid raging debate over gender pay gap globally, a new report shows the figure for India stands as high as 27 per cent, where men earned a median gross hourly salary of Rs 288.68 while women earned Rs 207.85 per hour.

Terming gender gap in Indian job market as higher than most other countries, the International Monetary Fund (IMF) on Sunday pitched for greater investment in infrastructure and enhanced social spending to bring in a larger number of women in labour force.

Three women who formerly worked for Goldman Sachs are suing the big Wall Street firm for what they say is rampant gender discrimination that unfairly favors men in pay and promotions. The lawsuit filed Wednesday alleges that Goldman has violated federal and New York City laws by engaging in a systematic "pattern and practice" of discriminat...

The World Health Organization (WHO) selects "Gender and tobacco with an emphasis on marketing to women" as the theme for World No Tobacco Day 2010, which falls on 31 May.

The pink tax isn't an actual a government tax; it refers to discriminatory pricing that inflates the cost of goods marketed to women.

A bunch of headlines from the month gone by should force us to question why the idea of a working woman - and the economics of it - is still so skewed. Women have made progress, but it's largely not because of, but despite the wo

Gender diversity in boardrooms is picking up, though at a slower pace, with women accounting for nearly 18 per cent of the directorships in the top 500 NSE-listed companies at the end of March this year, according to a study.

The low participation of women in India's labour force is largely due to gender discrimination in terms of wages and opportunities, a report by charity organisation Oxfam said on Wednesday.

In the day and age of social accountability, another brand has come under fire - this time for gender-targeted marketing. Scotch-Brite has promised to change its age-old logo, which depicts the face of a bindi-wearing woman, after being called out for it on social media.

India has seen a 27 percent growth (roughly 50 million users) in the lat 6 months, Facebook data shows.

Amid raging debate over gender pay gap globally, a new report shows the figure for India stands as high as 27 per cent, where men earned a median gross hourly salary of Rs 288.68 while women earned Rs 207.85 per hour.

Terming gender gap in Indian job market as higher than most other countries, the International Monetary Fund (IMF) on Sunday pitched for greater investment in infrastructure and enhanced social spending to bring in a larger number of women in labour force.

Three women who formerly worked for Goldman Sachs are suing the big Wall Street firm for what they say is rampant gender discrimination that unfairly favors men in pay and promotions. The lawsuit filed Wednesday alleges that Goldman has violated federal and New York City laws by engaging in a systematic "pattern and practice" of discriminat...

The World Health Organization (WHO) selects "Gender and tobacco with an emphasis on marketing to women" as the theme for World No Tobacco Day 2010, which falls on 31 May.