Design A Questionnaire Online

Meet The Psychologist At The Center Of Facebook's Data Scandal

In a video published online in September, a social scientist named Alex Spectre made an earnest pitch for his new startup. Clad in the Silicon Valley uniform of open-collar shirt and blazer, Spectre boasted that his company -- Philometrics -- would revolutionize the way online surveys were done, making it easier for companies to design questionnair...