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Amazon’s Rufus AI Chatbot Helps Drive Black Friday Sales and Engagement, Data Shows
New data suggests Amazon’s AI shopping assistant Rufus helped boost both engagement and sales during Black Friday. According to Sensor Tower, shopping sessions with Rufus rose 86 percent compared to a recent non-sale day, while purchases from Rufus-assisted sessions were 75 percent higher than non-Rufus ones. Adoption is still limited, but the tr...
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Black Friday Sees $8.6 Billion Online Sales As Shoppers Avoid Braving Cold
US shoppers spent $8.6 billion online on Black Friday, an Adobe Analytics report showed, as more consumers turned to laptops and phones instead of braving brisk weather to snap up deals during the holiday shopping weekend.
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Black Friday 2025: Shopping Safety Tips To Avoid Scams And Protect Your Data
Customers should enable multi-factor authentication, avoid suspicious links, and keep devices updated to protect against cyberattacks.
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How Black Friday Went From Chaos To A Global Shopping Phenomenon
The spread of online shopping, especially through Amazon, turned Black Friday from a US phenomenon into a global event.
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Black Friday Scam Alert: From Fake Websites To AI Videos, Watch Out For These Common Scams
Cybersecurity experts warn of Black Friday scams including fake online stores, phishing emails, and delivery scams that steal personal and financial information.
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Black Friday Sale 2025: Best Deals on Smartphones Under Rs. 50,000 on Vijay Sales
Vijay Sales has announced its Black Friday Sale in India. If you’re shopping for a new smartphone, then there are great deals on smartphones under Rs. 50,000 during the Black Friday Sale. The retailer is offering a flat Rs. 4,000 discount on ICICI Bank and SBI Credit Card full swipe transactions. There are discounts on IDFC First Bank, HDFC Bank,...
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FBI Issues Urgent Warning For Chrome, Safari And Edge Users: Scammers Are Targeting You
The FBI has issued a warning to online shoppers as holiday season scams surge, with an 89% increase in fraudulent websites reported.
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Black Friday 2024 Celebration In India: Here Are The Current Offers
Black Friday 2024 Sale: The event runs from November 24th to December 2nd, making it an ideal time to stock up on holiday gifts and upgrades.
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Complete List Of Stores Open In US On Thanksgiving 2024
Thanksgiving Day 2024, celebrated on November 28, is a time for family gatherings, traditional meals, and activities. Many stores remain open, offering various hours to accommodate shoppers before Black Friday.
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Black Friday Sale 2024: 10 Common Mistakes Shoppers Should Avoid
Black Friday Sale 2024: Black Friday shopping can be a great opportunity to snag impressive deals, but it's easy to fall into common traps that diminish the experience.
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Black Friday 2024: Offers, Deals, And Discounts You Need To Know About
Black Friday 2024 falls on November 29, offering shoppers massive discounts on top tech products from Apple, Google, and Amazon.
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China's Singles Day Is World's Biggest Shopping Event: All You Need To Know
Black Friday? No. Cyber Monday? Nope. Prime Day? Absolutely not. The world's biggest shopping event happens in China each year - and it's called Singles Day.
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Cyber Monday 2023: All You Need To Know About The Online Shopping Event
Similar to Cyber Monday, Black Friday was conceived by companies as a way to drive sales during the holiday season between November and December in the lead-up to Christmas.
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Amazon Workers In Europe Protest Against Company During Black Friday Sales
Amazon workers came out on strike at multiple locations across Europe on Friday as protests against the US e-commerce giant's working practices picked up pace on one of the busiest shopping days of the year.
-
Black Friday 2023: Little Known Facts About The Annual Sales Day
Black Friday marks the start of the Christmas shopping season in the United States and several stores offer significant discounts and promotions on this day.
-
Amazon’s Rufus AI Chatbot Helps Drive Black Friday Sales and Engagement, Data Shows
New data suggests Amazon’s AI shopping assistant Rufus helped boost both engagement and sales during Black Friday. According to Sensor Tower, shopping sessions with Rufus rose 86 percent compared to a recent non-sale day, while purchases from Rufus-assisted sessions were 75 percent higher than non-Rufus ones. Adoption is still limited, but the tr...
-
Black Friday Sees $8.6 Billion Online Sales As Shoppers Avoid Braving Cold
US shoppers spent $8.6 billion online on Black Friday, an Adobe Analytics report showed, as more consumers turned to laptops and phones instead of braving brisk weather to snap up deals during the holiday shopping weekend.
-
Black Friday 2025: Shopping Safety Tips To Avoid Scams And Protect Your Data
Customers should enable multi-factor authentication, avoid suspicious links, and keep devices updated to protect against cyberattacks.
-
How Black Friday Went From Chaos To A Global Shopping Phenomenon
The spread of online shopping, especially through Amazon, turned Black Friday from a US phenomenon into a global event.
-
Black Friday Scam Alert: From Fake Websites To AI Videos, Watch Out For These Common Scams
Cybersecurity experts warn of Black Friday scams including fake online stores, phishing emails, and delivery scams that steal personal and financial information.
-
Black Friday Sale 2025: Best Deals on Smartphones Under Rs. 50,000 on Vijay Sales
Vijay Sales has announced its Black Friday Sale in India. If you’re shopping for a new smartphone, then there are great deals on smartphones under Rs. 50,000 during the Black Friday Sale. The retailer is offering a flat Rs. 4,000 discount on ICICI Bank and SBI Credit Card full swipe transactions. There are discounts on IDFC First Bank, HDFC Bank,...
-
FBI Issues Urgent Warning For Chrome, Safari And Edge Users: Scammers Are Targeting You
The FBI has issued a warning to online shoppers as holiday season scams surge, with an 89% increase in fraudulent websites reported.
-
Black Friday 2024 Celebration In India: Here Are The Current Offers
Black Friday 2024 Sale: The event runs from November 24th to December 2nd, making it an ideal time to stock up on holiday gifts and upgrades.
-
Complete List Of Stores Open In US On Thanksgiving 2024
Thanksgiving Day 2024, celebrated on November 28, is a time for family gatherings, traditional meals, and activities. Many stores remain open, offering various hours to accommodate shoppers before Black Friday.
-
Black Friday Sale 2024: 10 Common Mistakes Shoppers Should Avoid
Black Friday Sale 2024: Black Friday shopping can be a great opportunity to snag impressive deals, but it's easy to fall into common traps that diminish the experience.
-
Black Friday 2024: Offers, Deals, And Discounts You Need To Know About
Black Friday 2024 falls on November 29, offering shoppers massive discounts on top tech products from Apple, Google, and Amazon.
-
China's Singles Day Is World's Biggest Shopping Event: All You Need To Know
Black Friday? No. Cyber Monday? Nope. Prime Day? Absolutely not. The world's biggest shopping event happens in China each year - and it's called Singles Day.
-
Cyber Monday 2023: All You Need To Know About The Online Shopping Event
Similar to Cyber Monday, Black Friday was conceived by companies as a way to drive sales during the holiday season between November and December in the lead-up to Christmas.
-
Amazon Workers In Europe Protest Against Company During Black Friday Sales
Amazon workers came out on strike at multiple locations across Europe on Friday as protests against the US e-commerce giant's working practices picked up pace on one of the busiest shopping days of the year.
-
Black Friday 2023: Little Known Facts About The Annual Sales Day
Black Friday marks the start of the Christmas shopping season in the United States and several stores offer significant discounts and promotions on this day.
