If some filmmakers are picking up the gold trail early, others aren't lagging behind either. Shah Rukh Khan's multi-crore superhero flick RA.One, jointly produced by his company Red Chillies Entertainment and its partner Eros International, is making money before it releases this Diwali.
The film, which has been produced at a reported budget of 125 crore, is expected to rake in revenue upwards of 250 crore. Ra. One's formula to strike gold - multiple streams, including domestic theatres, overseas distribution, satellite and music rights, digital and home videos, merchandising and gaming.