Women, Don't be Sorry. Stop Apologizing All the Time

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Women, Don't be Sorry. Stop Apologizing All the Time

Screengrab from Pantene's YouTube channel


If you think about it, women are always apologizing - even when it's not their fault. Especially when it's not their fault.

In the boardroom. When asking if someone's got a moment to talk. When accidentally bumped by the gent who just sat in the next chair. While handing baby to daddy. In the process of recovering their legitimate share of the quilt at bedtime. While opening the passenger door of the car.

It's like they are genetically hardwired to apologize for being there, for bringing themselves to notice, for leaving the kitchen, for abdicating parenting responsibility however brief it may be, for being greater than the sum of the parts society (mostly the male bits) expects them to be. It's the residual guilt of generations of conditioning.  

Stop it, says this advertisement by shampoo brand Pantene. Don't be sorry. If anything, be sorry about not being sorry. That quilt, all of it, is yours.

Instead of apologizing, shine strong - like your Pantene - shampooed hair, we're guessing (it is an advertisement, after all).
 


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