- Kerala-based designer Sharmila Nair dedicated a collection for LGBT
- The campaign features two transgender models in handloom saris
- The collection is called Mazhavi, a Malayalam word for rainbow
Maya Menon and Gowri Savithri, the models who feature in the photoshoot, are pictured draped in handloom cotton saris from a collection named Mazhavi, the Malayalam word for rainbow. The saris are crafted in colours like yellow, lavender, red, orange and green, which represent the global LGBT community flag.
A post from Ms Nair says she wanted to "focus on the plight of the ostracized transgender community by getting to come to the limelight."
"Mission accomplished," it ends.
Last November, Kerala became the first state to unveil an official transgender policy, which would empower 25,000 transgender residents and provide them a right to equality, dignity and development.
The response to the photos from Red Lotus' campaign has been encouraging, as comments on the pictures prove. Here are some images: