A video of the colourful incident, tweeted by Sky News, begins with Mr Tidy speaking to a group of carnival-goers covered head-to-toe in paint.
A group of revellers soon gathers around them and suddenly, his shirt gets sprayed with paint.
The smiling Mr Tidy announces: "Here we go, the paint, here we go, oh dear. Okay, yes, that's a bit of paint on me, great."
Then, a carnival-goer smears bright blue paint across the journalist's face.
"Oh come on, it was going to happen, wasn't it? Right, I'll hand back to you guys," Mr Tidy laughs sheepishly as he hands over to the anchors in studio.
The camera cuts to the two anchors in studio trying to suppress their laughter.
"Joe, if you're going to be down there, you've got to get into the spirit of it," one of them says.
Watch the video below:
The anchors' faces really say it all:
On Twitter, people couldn't help but appreciate Mr Tidy's upbeat demeanour:
Moments like these are needed in a world gone mad. Thanks! pic.twitter.com/kYGyS2eomA— Bye Felicia! (@CaliforniaJazzy) August 27, 2017
This is what i call suffering for your art , sky news style @joetidy really looks like hes enjoying himself— Karthic Sinnadurai (@karthic180) August 27, 2017
Great job Joe, you stayed cool under pressure. I hope that you get a new shirt on expenses and keep up the good work.— Brigstocke Lexden (@Brigstocke123) August 28, 2017
Mr Tidy took to Twitter to update everyone on the status of his blue shirt. Much like our clothes after Holi, looks like it's time to turn that shirt into a rag or a pochcha:
Meanwhile, one person had this witty suggestion for Mr Tidy's next outing to the carnival:
The annual Notting Hill carnival is known as Europe's "biggest street party." The event, spread over two days, sees colourful parades as well as dancers and musicians descend on West London.
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