"Yoga is amazing!" enthused the long-haired, bushy-bearded Swami Chidanand Saraswati in a tranquil inner courtyard in the world yoga capital, assistants having prostrated themselves at his feet.
"As the Sun is for all, the Moon is for all, rivers are for all, in the same way yoga is for all."
International Yoga Day, being celebrated today, was proposed by Prime Minister Narendra Modi in 2014 to the UN General Assembly and adopted unanimously. This year tens of thousands are taking part worldwide.
"Imagine that! The prime minister went to the United Nations and talked about the benefits of yoga... Today yoga is everywhere," Saraswati told AFP at his Parmarth Niketan Ashram, a stone's throw from the holy Ganga river.
And this is thanks in no small part to the Fab Four, who came to Rishikesh looking for refuge from Beatlemania, for spiritual enlightenment and to immerse themselves in Indian culture.
Staying in an ashram hosted by the magnetic Maharishi Mahesh Yogi, it was a watershed time for the world's most famous band -- although drummer Ringo Starr, troubled by the food, went home after just 10 days.
"They wrote 48 songs here. Many of them appeared on the 'White Album', one of their most successful records," said Raju Gusain, 47, a local journalist and a leading authority on the trip. "The visit completely transformed the Beatles."
All things must pass
The last of the band left after eight weeks. The site is now derelict and atmospheric, having been abandoned in 2001, although efforts are under way to spruce it up including fences to keep out tigers from the neighbouring reserve.
But the group's 1968 stay helped to put the town -- a centre for yoga for centuries already and long a gateway to other sacred sites -- on the map for Westerners and Indians alike, while also popularising yoga and meditation.
"That's what got me to India originally when I was in my 20s," she said.
Today Rishikesh attracts around 70-80,000 foreign visitors every year, as well as a great many more Indians wanting to bathe and go white-water rafting in the river, to attend festivals, or visit the sites and escape Delhi's pollution.
'I was depressed'
Away from the crowds at the Anand Prakash Yoga Ashram and Retreat Centre, the mostly foreign and overwhelmingly young guests pay Rs 1,050 rupees per night for a shared room, vegetarian meals included.
One of them, Mexican Pablo Rueda, 42, decided to come for a week after losing his job as an aerospace engineer in Canada.
It's a tough routine though, with the wake-up bell ringing at 5 am. Guests then do half an hour of meditation, 90 minutes of yoga on the roof -- as the sun rises -- and then half an hour chanting mantras around a fire before breakfast.
The rest of the day is free for meditation, reading, chatting and local trips before more yoga at 6 pm, supper and early bed. The facility is not completely cut off from the modern world however, offering Wi-Fi.
"I still look at Facebook as I like to share pictures from my trip," Rueda said.