Highlights
- Salman Khan's yet-to-release Ek Tha Tiger continues to make news. According to latest reports, the satellite rights of the film have been sold for a whopping Rs 75 crore, a figure which, if true, could change the dynamics of the entire film industry with filmmakers now able to recover their entire costs through the sale of satellite rights alone.
- But TV says not. Sneha Rajani , Senior Executive Vice President and Business Head of Sony Entertainment Television says, "Let me set the record straight. Sony had clinched the deal for the Satellite Rights of Ek Tha Tiger almost 15 to 16 months ago, not last week or in the recent past. In fact, we clinched the deal even before the Yash Raj commenced filming Ek Tha Tiger. Besides, do you think we would've paid this ridiculous price 15-16 months ago? We wouldn't settle for it even today."
- While the actual price for the film is not being commented upon at the moment, it looks like the Rs 75 crore rumour may be unfounded especially in light of recent satellite right deals.
- The satellite rights for Singham were reportedly sold for Rs 18 crore, an investment that clearly paid off with a 8.9 TRP for the channel on the day of its TV premiere.
- According to recent reports, the satellite rights of Hrithik Roshan's sci-fi flick, Krrish 2 have already been sold for Rs 38 crore. His last release Agneepath was sold for Rs 41 crore.
- That makes it two hit films with top actors, neither of which have crossed the Rs 50 crore mark.
- While Salman Khan is at the top of his game at the moment, this short history dictates that Rs 75 crore rupees may in fact be too ambitious a figure even for the Dabangg Khan.
- But, as history also dictates, never underestimate Salman - if anyone could smash all records in the satellite rights space then it has be this Khan.
Salman Khan's yet-to-release
Ek Tha Tiger continues to make news. According to latest reports, the satellite rights of the film have been sold for a whopping Rs 75 crore, a figure which, if true, could change the dynamics of the entire film industry with filmmakers now able to recover their entire costs through the sale of satellite rights alone.
But TV says not. Sneha Rajani , Senior Executive Vice President and Business Head of Sony Entertainment Television says, "Let me set the record straight. Sony had clinched the deal for the Satellite Rights of
Ek Tha Tiger almost 15 to 16 months ago, not last week or in the recent past. In fact, we clinched the deal even before the Yash Raj commenced filming
Ek Tha Tiger. Besides, do you think we would've paid this ridiculous price 15-16 months ago? We wouldn't settle for it even today."
While the actual price for the film is not being commented upon at the moment, it looks like the Rs 75 crore rumour may be unfounded especially in light of recent satellite right deals.
The satellite rights for
Singham were reportedly sold for Rs 18 crore, an investment that clearly paid off with a 8.9 TRP for the channel on the day of its TV premiere.
According to recent reports, the satellite rights of Hrithik Roshan's sci-fi flick,
Krrish 2 have already been sold for Rs 38 crore. His last release
Agneepath was sold for Rs 41 crore.
That makes it two hit films with top actors, neither of which have crossed the Rs 50 crore mark.
While Salman Khan is at the top of his game at the moment, this short history dictates that Rs 75 crore rupees may in fact be too ambitious a figure even for the
Dabangg Khan.
But, as history also dictates, never underestimate Salman - if anyone could smash all records in the satellite rights space then it has be this Khan.
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