Women show the ink mark on their index fingers after casting their votes in Mumbai on Wednesday. (Associated Press)
Banking on Brand Narendra Modi is likely to pay rich dividend for the BJP, the NDTV's poll of polls - which aggregates the results of four polls in Maharashtra and three in Haryana - shows.
The party, which dumped allies in Congress-ruled Maharashtra and Haryana to contest elections on its own, is set to be the single-largest party in both states.
In Haryana, it looks good to win 50 of the 90 seats, a comfortable majority. And in Maharashtra - which saw a four-cornered contest after two major alliances split over seat sharing - the BJP is set to win 132 of the 288 seats, miles ahead of the number 2 party. Ironically, that is the Shiv Sena, the BJP's ally till last month, set to win 73 seats.
Together, all things equal, they would have had a towering majority. Now, the BJP is likely to fall 13 seats short of a majority - the half-way mark in Maharashtra is 144.
Its political options would include a reconciliation with the Shiv Sena or then joining hands with the Sharad Pawar-led Nationalist Congress Party or NCP, which is set to get 30 seats.
In the run-up to the elections, both the BJP and the NCP emphatically denied any such possibility and Prime Minister Modi sharply attacked the NCP, which ruled Maharashtra for the last 15 years as a partner of the Congress.
Raj Thackeray's Maharashtra Narvnirman Sena or MNS is not in the reckoning - it will have to settle for fewer seats than before.
The Congress' dream run in both states is ending. It is likely to be reduced to an insignificant 36 seats in Maharashtra. In Haryana, it could have to settle for an equally ignominious 12 seats, with Om Prakash Chautala's INLD (Indian National Lok Dal) coming in second to the BJP with 23 seats.
The BJP went for broke in these elections, building its pitch around Mr Modi and his message of development. In neither state did it project a chief ministerial candidate and said it was confident that what it calls the "Modi wave" from the national elections earlier this year endures.
The PM averaged three rallies a day in a blitz of 27 public appearances in Maharashtra and 12 in Haryana.