A billboard went up over the weekend in the city of Amarillo in the northern Texas plains with the message: "Texas is for everyone -- not for bigotry. Welcome, y'all," using the popular Southern contraction for "you all."
Amarillo is prime territory for a roadside message.
The small Texas city in the northern reaches of the strongly conservative state is bisected by a major interstate highway that takes drivers west to the battleground state of New Mexico and east to Republican-majority Oklahoma.
The billboard was the brainchild of resident Roman Leal, who was motivated by another sign posted just a week ago on the same interstate highway that said: "Liberals please continue on I-40 until you have left our great state of Texas."
Leal started an online fundraiser to pay for his more inclusive billboard message. He raised more than $3,800, easily surpassing his $1,800 goal.
"It will be visible to travelers and commuters driving along the interstate in Amarillo, giving us a chance to put our best boot forward."
An immigration crisis on the border with Mexico -- with Texas playing host to many immigrant detention centers -- has heightened the tensions.
The Red Hen restaurant in Virginia became the target of a conservative boycott after it asked White House spokeswoman Sarah Huckabee Sanders to leave during a meal last week.
"Kind of amazed and appalled by the number of folks on Left who applauded the expulsion of @PressSec and her family from a restaurant," said David Axelrod, a former top aide to Trump's predecessor Barack Obama.
"This, in the end, is a triumph for @realDonaldTrump vision of America: Now we're divided by red plates & blue plates! #sad."
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