In a defining moment for India's space ambitions, four private companies -- Pixxel, Piersight, Satsure, and Dhruva Space -- have joined forces to build a 12-satellite Earth observation constellation, nick-named 'Prithvi Drishti'. This initiative, backed by India's space regulator, Indian National Space Promotion and Authorisation Centre (IN-SPACe), is not just a technological leap but a bold business statement that signals the maturity of India's private space ecosystem. Many eyebrows were raised when, despite government funding being available for this novel venture, the young start-ups totally refused to take the government grant and instead embarked on it using their own private funding.