An advertisement by the Titan Group's Tanishq, a popular jewellery brand, has been reportedly pulled off air after vicious trolling on social media with #BoycottTanishq trending on Twitter on Monday. The advertisement featuring an interfaith baby shower, released last week, was targeted by a section on social media who felt it "promoted love jihad". But many others condemned the bigotry and hate-filled posts pushing the boycott trend, calling it completely against the Idea of India.
