Idea behind the launch of NDTV Prime - India's first 2-in-1 channel
PUBLISHED ON: March 16, 2014 | Duration: 3 min, 22 sec
Dr Prannoy Roy speaks about the idea behind the launch of India's first 2-in-1 channel - NDTV Prime and NDTV Profit. The channel will have live market coverage between 9am and 5pm on weekdays, followed by infotainment and entertainment shows 5pm onwards.
