Health Food Start-ups on the Rise

From being just another trend that's attracting the attention of many, people across the country, especially youngsters are now making conscious choices about what they eat for more reasons than one. A health conscious, fitness and diet freak young India is now hoping to dismiss the dubious distinction of being the diabetic and heart disease capital of the world. With the growing demand of foodies looking for healthier eating options, food start-ups are now on the rise. On Heads Up we speak to entrepreneurs behind start-ups like Lean Chef and Nutritious Nation as we explore the potential of the health food industry in India.