Right when it seemed that the Coronavirus-induced pandemic would sound the death knell for big screen cinema, country's two major multiplex chains PVR and Inox announced their merger, promising it to be a game changer for the movie going audience with the combined entity aiming to have 1,500 screens eventually. Coupled with aggressively priced tickets for consumers and an enhanced movie watching experience, they aim to recapture the market they had ceded to over the top (OTT) players in the last two years.
PVR Chairman Ajay Bijli, who will be the Managing Director of the combined entity (to be called PVR Inox Limited) and Inox Director Siddharth Jain, who has been named as the Non-Executive Non-Independent Director, shared their experience of the past two years with NDTV and explained how they plan to work with each other post the merger.
