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Grofers Rebrands Itself As Blinkit

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  • Published On: December 15, 2021
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Amid aggressive competition in the e-commerce space, online grocery delivery service Grofers has decided to rebrand itself as Blinkit. "Wanted brand name to reflect fast delivery," Albinder Dhindsa, CEO and Founder of Blinkit, told NDTV on the rationale behind the rebranding exercise.

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