Kurukuru Naruto in Tokushima, Japan, is a unique sweet-potato-themed park featuring local Naruto Kintoki potatoes. Visitors enjoy themed rides, gourmet dishes, souvenirs, and views of Naruto City, with nearby attractions like Onaruto Bridge and whirlpools accessible easily by air, rail, or road
Japan is a land of many wonders. From vending machines dispensing everything from ramen to coffee, to ancient shrines tucked away between skyscrapers, the country has become one of the most sought-after travel destinations. In winter, Japan transforms into a mystical wonderland, with snow-covered temples in Kyoto, powdery ski towns such as Hokkaido, and steaming onsens in Hakone. But have you heard of Kurukuru Naruto, a unique food-themed park? This roadside station in Naruto City, Tokushima Prefecture, is a world of its own.
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Kurukuru Naruto, known as the "ultimate sweet-potato stop" in Japan, specialises in the delicious Naruto Kintoki sweet potato. 'Naruto' refers to the city where the potatoes are grown, and 'Kintoki' means gold. These potatoes have golden flesh and a chestnut-like texture, rich and sweet-ideal for both sweet and savoury dishes. Want to see what it looks like? Check out the video shared by Instagram user @maris_adventures_in_japan.
Watch the full video below:
More About Kurukuru Naruto
Once inside Kurukuru Naruto, you'll find everything sweet-potato themed. A grass-covered rooftop serves as a playground, featuring rides and equipment inspired by the region's produce. Inside the facility, visitors have plenty to choose from: sweet potatoes, sea bream, lotus root, soft-serve ice cream, baked goods, gourmet dishes and packaged snacks.
Shoppers can also pick up souvenirs to take home. Some visitors rent bicycles to explore the surrounding area, while others climb the rooftop deck for Instagram-worthy views of Naruto City-then enjoy a gentle zip‑line adventure onsite, perfect for families and thrill-seekers.
Opening times: 09:00 to 17:00 daily
Things To Do In Naruto
1. Onaruto Bridge: An engineering marvel linking Tokushima Prefecture to Awaji Island across the Naruto Strait. It's especially stunning at sunrise and sunset.
2. Uzu no Michi Walkway: Located beneath Ōnaruto Bridge, this walkway lets visitors observe the Naruto whirlpools through glass‑floor panels.
3. ÅŒtsuka Museum of Art: A paradise for art lovers, with full-scale ceramic reproductions of Western masterpieces-from the Sistine Chapel ceiling to Monet's Water Lilies.
4. Lotus Cycling Tour: A tranquil countryside ride dotted with lush lotus fields and serene villages. Ideal for those seeking a peaceful escape from city life.
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How To Reach Naruto
- By air: The nearest airport is Tokushima Awaodori Airport, a 15-20-minute drive from Naruto.
- By rail: Naruto is accessible via the JR Naruto Line, which links Tokushima Station to the city.
- By road: The Kobe-Awaji-Naruto Expressway serves both buses and private vehicles.
Are you planning to visit Kurukuru Naruto anytime soon? Let us know in the comments below!
