- Norwegian Air replaced its Instagram logo with British Airways after losing a World Cup bet
- The bet was a logo swap if England or Norway lost their World Cup quarter-final match
- Norwegian Air launched a 48-hour flash sale on UK-Norway routes following the loss
Norwegian Air has temporarily replaced its Instagram profile logo with British Airways' emblem after losing a FIFA World Cup bet. The move came after England defeated Norway 2-1 in their quarter-final in Miami.
The friendly wager kicked off on July 8, when Norwegian Air challenged British Airways to a logo bet on Instagram. The deal was simple: the airline representing the losing nation's team would replace its Instagram profile logo with the winner's for a day. The bet soon went viral on social media, with other airlines jumping in and millions tuning in to follow the exchange.
After England beat Norway 2-1 on Saturday, Norwegian Air followed through on the bet by updating its Instagram profile picture to British Airways' logo. The airline shared a simple graphic featuring the British Airways emblem with the messages: “It's coming home” and “Well played, England & British Airways.”
The side note read, "While the tournament is over for us, this friendly bet will forever live in all our hearts. We wish England and @british_airways all the best in the semi-final, and we sincerely hope you'll get to bring football home!"
Following the loss, Norwegian Air also launched a 48-hour flash sale covering all routes connecting the UK and Norway. The friendly wager also resulted in the airline offering travel discounts to passengers to celebrate the rivalry.
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British Airways shared a carousel post on Instagram, making friendly jabs at Norwegian Air. "Rivals for 90 minutes, friends forever. A little competition keeps things interesting, thanks for challenging us @flynorwegian! Well done to the England team on qualifying for the World Cup semi-finals! It's coming home!" the caption read.
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The bet wasn't limited to just Norwegian Air and British Airways. Other airlines also joined in the fun, leaving comments on the posts.
Malaysia Airlines wrote, "Respect to @flynorwegian ! Most airlines need six months and 14 approvals to change a logo."
Kenya Airways added, "Well played @flynorwegian and @british_airways."
BLR Airport commented, "Safe to say, the logo made it through security."
"The crossover episode we all enjoyed," remarked Virgin Australia.
Following this victory, England moves on to face Argentina in a highly anticipated semi-final match on Wednesday at Atlanta Stadium.
