- Hotels are increasingly offering wellness amenities to align with travellers' fitness routines
- EVEN Hotels has in-room fitness zones including equipment and guided workouts
- Rooms include stability balls, resistance bands, yoga mats, and pre-loaded exercise videos
Travellers today are increasingly seeking hotels that align with their wellness routines. For many, fitness is no longer a secondary consideration but an essential part of their itinerary, even on holiday. A growing number of guests plan their stays around access to workout spaces, healthy dining options, and wellness amenities that do not disrupt their lifestyle. In fact, fitness travellers often research hotels with gyms, running routes nearby, or wellness programmes before booking. The appeal of in-room equipment lies in its convenience, privacy, and the flexibility to exercise without being tied to gym hours. This shift reflects a wider trend in travel where wellbeing is integrated into leisure, business, and even family trips.
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For instance, the wellness-focused hotel brand, EVEN Hotels, has installed an on-demand "fitness zone" in every guest room. With 26 locations across the United States, EVEN is making it easier than ever to stay active while travelling. Every guest room is equipped with workout essentials such as stability balls, core sliders, resistance bands, yoga mats, and even a fitness wall. Guests can access pre-loaded workouts via their in-room TV, which offers on-screen guidance.
From pre-sunrise exercises to late-night stretches, the setup is ideal for guests who wish to fit in a session at any time. The hotels also feature a full-size gym - usually with rowers, stationary bikes, and other conventional exercise equipment - for those who want more space or heavier training options. This fitness-forward strategy appears to be resonating with travellers. One visitor, preparing for the NYC Half Marathon, reportedly chose EVEN so they could foam-roll and stretch in the comfort of their room before replenishing with protein-rich meals and smoothies.
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With the rising demand for health-conscious travel, amenities like fitness-integrated rooms are setting a new standard. By placing workout facilities right where guests unwind, such hotels eliminate excuses and raise expectations for what wellness-focused travellers can experience during their stays. As more travellers prioritise physical and mental health, fitness-focused stays are becoming a strong differentiator in hospitality. The rise of such options shows how the industry is adapting to a new generation of health-conscious guests.