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Elon Musk's X Could Lose Nearly $75 Million in Ad Revenue by Year-End: Report
Elon Musk-owned social media company X could lose as much as $75 million (nearly Rs. 625 crore) in advertising revenue by the end of the year as dozens of major brands pause their marketing campaigns, the New York Times reported on Friday. Musk backing an antisemitic post on the platform last week has led several companies including Walt Disney and...
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Twitter Cash Flow Still Negative Because of 50 Percent Drop in Ad Revenue, Heavy Debt: Elon Musk
Twitter's cash flow remains negative because of a nearly 50 percent drop in advertising revenue and a heavy debt load, Elon Musk said on Saturday, falling short of his expectation in March that Twitter could reach cash flow positive by June.
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Twitter Restricted Tweet Viewing for Users: Impact, Challenges, Alternatives Explained
Elon Musk's Twitter has put a temporary limit on the number of tweets that users can see each day, a move that has sparked some backlash and could undermine the social network's efforts to attract advertisers. The limit is imposed to "address extreme levels of data scraping and system manipulation."
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Elon Musk’s Twitter Read Limits Could Undermine New CEO’s Efforts to Attract Advertisers, Experts Say
Elon Musk's move to temporarily cap how many posts Twitter users can read on the social media site could undermine efforts by the company's new Chief Executive Linda Yaccarino to attract advertisers, marketing industry professionals said.
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Twitter to Pay Verified Content Creators For Ads in Replies
Twitter will soon begin paying verified content creators for ads in their replies, with the first payment block of around $5 million (roughly Rs. 41 crore), company owner Elon Musk said on Friday. Since Musk's takeover, Twitter has struggled to retain advertisers, who have been wary about the placement of their ads after the company laid off thousa...
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Twitter Revenue Hit After Ad Spending Dropped Over 70% In December: Report
Advertising spend on Twitter Inc dropped by 71% in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social media platform after Elon Musk's takeover.
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Twitter Set to Introduce New Controls for Ad Placements to Lure Advertisers Back After Elon Musk Takeover
Twitter is set to roll out new controls for companies to control where their ads appear on Twitter, according to an email sent to advertisers. The company earns 90 percent of its revenue through advertising, and new CEO Elon Musk has blamed civil rights organisations that have pressured brands to pause their Twitter ads for a "massive drop in reven...
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Twitter To Introduce New Controls For Ad Placements: Report
Twitter Inc will roll out new controls as soon as next week to let companies prevent their ads from appearing above or below tweets containing certain keywords, the social media platform told advertisers in an email on Thursday.
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Twitter Bans Ads That Defy Climate Change Science
Twitter on Friday banned ads that deny the reality of climate change.
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Crypto Hackers Cheat Twitter Users Using Elon Musk's Popularity
Scammers have again abused Tesla CEO Elon Musk's popularity to fleece Twitter users after hacking several popular accounts. British fashion retailer Matalan, film distributor Pathe UK and US publisher Pantheon Books were among those whose accounts were taken over by scam artists, the BBC reported on Monday. The hackers used Mr Musk's name and liken...
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Twitter Introduces New Rules for Political Ads in the US
Foreign nationals are prohibited from targeting political campaigning advertisements to the US, Twitter said.
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Twitter Also Sold Data Access to Cambridge Analytica Researcher
Twitter sold public data access in 2015 to Aleksandr Kogan, then a psychology researcher with University of Cambridge and his company Global Science Research (GSR).
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Twitter Bans Ads From Kaspersky Lab Citing Links to Russian Intelligence Agencies
The ban follows charges that Kaspersky Lab has close ties to intelligence agencies in Moscow and its software could be used to enable Russian spying.
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Twitter Makes Money for First Time Ever, but Problems Remain
The company is still struggling to get people to sign up, despite the attention President Donald Trump's no-holds-barred tweets have drawn to the service.
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Twitter Seeks Business Ad Dollars With Live News, CEO Tweets
Twitter Inc is turning its spotlight onto a new demographic in its bid to lure more advertising dollars to its social media platform: deep-pocketed business users.
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Elon Musk's X Could Lose Nearly $75 Million in Ad Revenue by Year-End: Report
Elon Musk-owned social media company X could lose as much as $75 million (nearly Rs. 625 crore) in advertising revenue by the end of the year as dozens of major brands pause their marketing campaigns, the New York Times reported on Friday. Musk backing an antisemitic post on the platform last week has led several companies including Walt Disney and...
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Twitter Cash Flow Still Negative Because of 50 Percent Drop in Ad Revenue, Heavy Debt: Elon Musk
Twitter's cash flow remains negative because of a nearly 50 percent drop in advertising revenue and a heavy debt load, Elon Musk said on Saturday, falling short of his expectation in March that Twitter could reach cash flow positive by June.
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Twitter Restricted Tweet Viewing for Users: Impact, Challenges, Alternatives Explained
Elon Musk's Twitter has put a temporary limit on the number of tweets that users can see each day, a move that has sparked some backlash and could undermine the social network's efforts to attract advertisers. The limit is imposed to "address extreme levels of data scraping and system manipulation."
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Elon Musk’s Twitter Read Limits Could Undermine New CEO’s Efforts to Attract Advertisers, Experts Say
Elon Musk's move to temporarily cap how many posts Twitter users can read on the social media site could undermine efforts by the company's new Chief Executive Linda Yaccarino to attract advertisers, marketing industry professionals said.
-
Twitter to Pay Verified Content Creators For Ads in Replies
Twitter will soon begin paying verified content creators for ads in their replies, with the first payment block of around $5 million (roughly Rs. 41 crore), company owner Elon Musk said on Friday. Since Musk's takeover, Twitter has struggled to retain advertisers, who have been wary about the placement of their ads after the company laid off thousa...
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Twitter Revenue Hit After Ad Spending Dropped Over 70% In December: Report
Advertising spend on Twitter Inc dropped by 71% in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social media platform after Elon Musk's takeover.
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Twitter Set to Introduce New Controls for Ad Placements to Lure Advertisers Back After Elon Musk Takeover
Twitter is set to roll out new controls for companies to control where their ads appear on Twitter, according to an email sent to advertisers. The company earns 90 percent of its revenue through advertising, and new CEO Elon Musk has blamed civil rights organisations that have pressured brands to pause their Twitter ads for a "massive drop in reven...
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Twitter To Introduce New Controls For Ad Placements: Report
Twitter Inc will roll out new controls as soon as next week to let companies prevent their ads from appearing above or below tweets containing certain keywords, the social media platform told advertisers in an email on Thursday.
-
Twitter Bans Ads That Defy Climate Change Science
Twitter on Friday banned ads that deny the reality of climate change.
-
Crypto Hackers Cheat Twitter Users Using Elon Musk's Popularity
Scammers have again abused Tesla CEO Elon Musk's popularity to fleece Twitter users after hacking several popular accounts. British fashion retailer Matalan, film distributor Pathe UK and US publisher Pantheon Books were among those whose accounts were taken over by scam artists, the BBC reported on Monday. The hackers used Mr Musk's name and liken...
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Twitter Introduces New Rules for Political Ads in the US
Foreign nationals are prohibited from targeting political campaigning advertisements to the US, Twitter said.
-
Twitter Also Sold Data Access to Cambridge Analytica Researcher
Twitter sold public data access in 2015 to Aleksandr Kogan, then a psychology researcher with University of Cambridge and his company Global Science Research (GSR).
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Twitter Bans Ads From Kaspersky Lab Citing Links to Russian Intelligence Agencies
The ban follows charges that Kaspersky Lab has close ties to intelligence agencies in Moscow and its software could be used to enable Russian spying.
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Twitter Makes Money for First Time Ever, but Problems Remain
The company is still struggling to get people to sign up, despite the attention President Donald Trump's no-holds-barred tweets have drawn to the service.
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Twitter Seeks Business Ad Dollars With Live News, CEO Tweets
Twitter Inc is turning its spotlight onto a new demographic in its bid to lure more advertising dollars to its social media platform: deep-pocketed business users.
