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Gmail Begins Testing Large, Expandable Shopping Ads via Promotions Tab: Report
Gmail's mobile app on iOS and Android may soon feature large e-commerce ads. While ads already appear in the Promotions tab, a new format is being tested that lets advertisers showcase product names and images. Tapping these ads will expand them to show details like pricing, ratings, and external links, offering a richer ad experience directly insi...
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"This Isn't An Ad": Zomato's New Campaign Features Shah Rukh Khan, Rahman, Bumrah And Mary Kom
Deepinder Goyal has shared an inspiring message for "millions" of Zomato users in India who are working hard to fulfil their responsibilities and realise their dreams.
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Android 16’s Live Updates to Show Active Navigation, Ongoing Phone Calls, and More on Lock Screen
Google released the first stable build of Android 16 last month with several new features in tow. Among them is Live Updates which delivers notifications for activities in real-time on the Android phone’s lock screen. The tech giant has now provided more information about this feature. Live Updates in Android 16 can be incorporated into apps offe...
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Reddit Unveils Reddit Community Intelligence, Its Suite of AI-Powered Ad Tools for Enterprises
Reddit Community Intelligence, a new artificial intelligence (AI) engine for advertisement tools, was unveiled by the company on Monday. The announcement took place at the Cannes Lions International Festival of Creativity, where Reddit also showcased two new AI ad tools which are currently in early stage. These tools are dubbed Reddit Insights and ...
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TikTok Pushes Deeper Into AI-Generated Video Ads With New Tools
TikTok is rolling out a set of new AI advertising features. With these, marketers will be able to upload an image of a product they want to feature, or write a short text prompt and TikTok’s AI tools will produce various five-second clips that can then be used in an ad.
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Netflix Unveils AI-Powered Feature That Will Blend Ads With Shows and Movies
Netflix unveiled a new artificial intelligence (AI) for its advertisers at its Upfront event on Wednesday. The streaming platform is heavily investing in its new in-house ad platform dubbed Netflix Ads Suite, and it showcased some of the features and tools that advertisers can leverage. The company also unveiled several ad formats to help its clien...
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YouTube Announces Gemini-Powered ‘Peak Points’ to Pinpoint Optimal Ad Moments in a Video
YouTube unveiled a new artificial intelligence (AI) feature for its advertisers on Wednesday. The new feature, dubbed Peak Points, was showcased at the company’s Brandcast event held in New York. The Google-owned video streaming giant said that the feature will use Gemini to determine the moment in a video where viewers are most engaged.
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Amazon Prime Video to Roll Out Limited Ads in India Next Month; Ad-Free Opt-In Plan Announced
Amazon Prime Video will start showing limited advertisements between content in India starting next month. As per the company, Amazon Prime subscribers will see ads while watching their favourite films and TV shows on the e-commerce giant's video streaming platform. Those who do not wish to get interrupted with ads can enrol in a new ad-free opt-in...
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Threads Begins Testing Video Ads to Help Businesses Expand Reach, Increase Audience Engagement
Threads announced its latest advertising initiative in the form of video ads at the Interactive Advertising Bureau NewFronts 2025 on Thursday. The Meta-owned platform says it has begun video ads as a way for businesses to expand their reach and engage a wider audience. Ad creatives will appear in between the organic content (user posts) in the Thre...
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Meta Opens Threads to Advertisers Globally
Meta Platforms said on Wednesday it is expanding advertising on its social network Threads to all eligible advertisers globally. A growing user base on Threads—exceeding 320 million monthly users—and uncertainty surrounding a potential TikTok ban in the US could bolster Meta's ability to attract advertisers.
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Spotify Ad Exchange Launch in India, Offers Access to Platform’s Logged-in Users
Spotify is launching its Spotify Ad Exchange (SAX) platform and advertiser-focused artificial intelligence (AI) tools in India. Announced on Monday, the new services for advertisers in the country were launched just a week after its global launch. SAX is a programmatic ad platform that automates the process of buying and placing ads on the platform...
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Spotify Unveils New Ad Manager Platform, AI-Powered Tools for Advertisers
Spotify introduced a suite of new ad solutions on Wednesday at the Spotify Advance event in New York. The biggest highlight is the new programmatic advertising platform dubbed Spotify Ad Exchange (SAX), which will offer advertisers access to the music streaming platform’s engaged and logged-in users. Alongside, the company is also introducing a n...
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French Antitrust Regulator Fines Apple 150 Million Euros Over Privacy Tool
Apple was hit with a 150 million euro ($162.42 million)fine by French antitrust regulators on Monday for abusing its dominant position in mobile app advertising on its devices between 2021 and 2023 thanks to a privacy control tool.
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Instagram Rolls Out Testimonials Which Lets Creators Get Paid by Writing Endorsements
Instagram on Thursday announced a new avenue for creators to earn money through partnership advertisements called Testimonials. It is a type of content which a brand posts in collaboration with a creator for the promotion for a product or service. Such ads are featured on the creator’s Instagram handle in the form of videos or written-only text. ...
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Apple Reportedly Considering Monetising Maps App via Search Advertising
Apple is reportedly considering monetising its Maps app. As per a report, the Cupertino-based tech giant is planning to replicate Google Maps’ business model and offer search advertising to businesses. The company is said to prominently feature its clients in the Maps app’s search results. The tech giant is reportedly exploring this option to i...
-
Gmail Begins Testing Large, Expandable Shopping Ads via Promotions Tab: Report
Gmail's mobile app on iOS and Android may soon feature large e-commerce ads. While ads already appear in the Promotions tab, a new format is being tested that lets advertisers showcase product names and images. Tapping these ads will expand them to show details like pricing, ratings, and external links, offering a richer ad experience directly insi...
-
"This Isn't An Ad": Zomato's New Campaign Features Shah Rukh Khan, Rahman, Bumrah And Mary Kom
Deepinder Goyal has shared an inspiring message for "millions" of Zomato users in India who are working hard to fulfil their responsibilities and realise their dreams.
-
Android 16’s Live Updates to Show Active Navigation, Ongoing Phone Calls, and More on Lock Screen
Google released the first stable build of Android 16 last month with several new features in tow. Among them is Live Updates which delivers notifications for activities in real-time on the Android phone’s lock screen. The tech giant has now provided more information about this feature. Live Updates in Android 16 can be incorporated into apps offe...
-
Reddit Unveils Reddit Community Intelligence, Its Suite of AI-Powered Ad Tools for Enterprises
Reddit Community Intelligence, a new artificial intelligence (AI) engine for advertisement tools, was unveiled by the company on Monday. The announcement took place at the Cannes Lions International Festival of Creativity, where Reddit also showcased two new AI ad tools which are currently in early stage. These tools are dubbed Reddit Insights and ...
-
TikTok Pushes Deeper Into AI-Generated Video Ads With New Tools
TikTok is rolling out a set of new AI advertising features. With these, marketers will be able to upload an image of a product they want to feature, or write a short text prompt and TikTok’s AI tools will produce various five-second clips that can then be used in an ad.
-
Netflix Unveils AI-Powered Feature That Will Blend Ads With Shows and Movies
Netflix unveiled a new artificial intelligence (AI) for its advertisers at its Upfront event on Wednesday. The streaming platform is heavily investing in its new in-house ad platform dubbed Netflix Ads Suite, and it showcased some of the features and tools that advertisers can leverage. The company also unveiled several ad formats to help its clien...
-
YouTube Announces Gemini-Powered ‘Peak Points’ to Pinpoint Optimal Ad Moments in a Video
YouTube unveiled a new artificial intelligence (AI) feature for its advertisers on Wednesday. The new feature, dubbed Peak Points, was showcased at the company’s Brandcast event held in New York. The Google-owned video streaming giant said that the feature will use Gemini to determine the moment in a video where viewers are most engaged.
-
Amazon Prime Video to Roll Out Limited Ads in India Next Month; Ad-Free Opt-In Plan Announced
Amazon Prime Video will start showing limited advertisements between content in India starting next month. As per the company, Amazon Prime subscribers will see ads while watching their favourite films and TV shows on the e-commerce giant's video streaming platform. Those who do not wish to get interrupted with ads can enrol in a new ad-free opt-in...
-
Threads Begins Testing Video Ads to Help Businesses Expand Reach, Increase Audience Engagement
Threads announced its latest advertising initiative in the form of video ads at the Interactive Advertising Bureau NewFronts 2025 on Thursday. The Meta-owned platform says it has begun video ads as a way for businesses to expand their reach and engage a wider audience. Ad creatives will appear in between the organic content (user posts) in the Thre...
-
Meta Opens Threads to Advertisers Globally
Meta Platforms said on Wednesday it is expanding advertising on its social network Threads to all eligible advertisers globally. A growing user base on Threads—exceeding 320 million monthly users—and uncertainty surrounding a potential TikTok ban in the US could bolster Meta's ability to attract advertisers.
-
Spotify Ad Exchange Launch in India, Offers Access to Platform’s Logged-in Users
Spotify is launching its Spotify Ad Exchange (SAX) platform and advertiser-focused artificial intelligence (AI) tools in India. Announced on Monday, the new services for advertisers in the country were launched just a week after its global launch. SAX is a programmatic ad platform that automates the process of buying and placing ads on the platform...
-
Spotify Unveils New Ad Manager Platform, AI-Powered Tools for Advertisers
Spotify introduced a suite of new ad solutions on Wednesday at the Spotify Advance event in New York. The biggest highlight is the new programmatic advertising platform dubbed Spotify Ad Exchange (SAX), which will offer advertisers access to the music streaming platform’s engaged and logged-in users. Alongside, the company is also introducing a n...
-
French Antitrust Regulator Fines Apple 150 Million Euros Over Privacy Tool
Apple was hit with a 150 million euro ($162.42 million)fine by French antitrust regulators on Monday for abusing its dominant position in mobile app advertising on its devices between 2021 and 2023 thanks to a privacy control tool.
-
Instagram Rolls Out Testimonials Which Lets Creators Get Paid by Writing Endorsements
Instagram on Thursday announced a new avenue for creators to earn money through partnership advertisements called Testimonials. It is a type of content which a brand posts in collaboration with a creator for the promotion for a product or service. Such ads are featured on the creator’s Instagram handle in the form of videos or written-only text. ...
-
Apple Reportedly Considering Monetising Maps App via Search Advertising
Apple is reportedly considering monetising its Maps app. As per a report, the Cupertino-based tech giant is planning to replicate Google Maps’ business model and offer search advertising to businesses. The company is said to prominently feature its clients in the Maps app’s search results. The tech giant is reportedly exploring this option to i...
