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Meta Opens Threads to Advertisers Globally
Meta Platforms said on Wednesday it is expanding advertising on its social network Threads to all eligible advertisers globally. A growing user base on Threads—exceeding 320 million monthly users—and uncertainty surrounding a potential TikTok ban in the US could bolster Meta's ability to attract advertisers.
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Spotify Ad Exchange Launch in India, Offers Access to Platform’s Logged-in Users
Spotify is launching its Spotify Ad Exchange (SAX) platform and advertiser-focused artificial intelligence (AI) tools in India. Announced on Monday, the new services for advertisers in the country were launched just a week after its global launch. SAX is a programmatic ad platform that automates the process of buying and placing ads on the platform...
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Spotify Unveils New Ad Manager Platform, AI-Powered Tools for Advertisers
Spotify introduced a suite of new ad solutions on Wednesday at the Spotify Advance event in New York. The biggest highlight is the new programmatic advertising platform dubbed Spotify Ad Exchange (SAX), which will offer advertisers access to the music streaming platform’s engaged and logged-in users. Alongside, the company is also introducing a n...
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French Antitrust Regulator Fines Apple 150 Million Euros Over Privacy Tool
Apple was hit with a 150 million euro ($162.42 million)fine by French antitrust regulators on Monday for abusing its dominant position in mobile app advertising on its devices between 2021 and 2023 thanks to a privacy control tool.
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Instagram Rolls Out Testimonials Which Lets Creators Get Paid by Writing Endorsements
Instagram on Thursday announced a new avenue for creators to earn money through partnership advertisements called Testimonials. It is a type of content which a brand posts in collaboration with a creator for the promotion for a product or service. Such ads are featured on the creator’s Instagram handle in the form of videos or written-only text. ...
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Apple Reportedly Considering Monetising Maps App via Search Advertising
Apple is reportedly considering monetising its Maps app. As per a report, the Cupertino-based tech giant is planning to replicate Google Maps’ business model and offer search advertising to businesses. The company is said to prominently feature its clients in the Maps app’s search results. The tech giant is reportedly exploring this option to i...
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South Korea Spy Agency Says DeepSeek 'Excessively' Collects Personal Data
The National Intelligence Service (NIS) said it sent an official notice to government agencies last week urging them to take security precautions over the DeepSeek Artificial Intelligence (AI) app.
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Meta to Begin Testing Ads on Threads in the US and Japan
Meta announced on Friday that it will start testing ads on its Threads platform with select brands in the US and Japan, as the app surpasses 300 million monthly active users. The company will closely monitor the tests before a wider rollout, allowing businesses to extend their existing Meta ad campaigns to Threads.
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iOS 18.3 Code Suggests Apple Is Reportedly Developing New App for Sharing Invites
Apple rolled out the iOS 18.3 Beta 2 update for iPhone and Wednesday and with it, the company might be testing a new app. Dubbed ‘Invites’, it is reported to be designed for organising meetings and sharing invites for in-person and online events. Notably, Apple did not advertise this app during the Worldwide Developers Conference (WWDC) 2025 wh...
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Netflix Hopes for Live Sports Knockout with Jake Paul-Mike Tyson Fight
Mike Tyson and social media influencer-turned-fighter Jake Paul on Friday is the latest one-two punch from Netflix. The OTT streaming service has dabbled in sports content before, with exhibition golf and tennis events and the wildly popular docuseries "Formula 1: Drive to Survive".
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Google Rolls Out Quick Share Update for Windows With App Crashing, Wi-Fi Hotspot Recovery Fixes
Google has rolled out a new update for Quick Share for the Windows platform that does not bundle any new features but carries bug fixes for several issues that have been plaguing users in recent weeks. The new version of Quick Share rectifies an error which caused the app to crash if the file had a name comprising of non-ASCII characters.
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Amazon Prime Video to Introduce Ads for Subscribers in India Starting in 2025
Amazon Prime Video will introduce advertisements to its subscribers in India, starting in 2025. Subscribers in India will begin to see ads while streaming Prime Video shows and movies on the platform. Amazon Prime members who want to avoid advertisements will be able to opt for a costlier subscription option, which will be introduced in the future,...
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Facebook Gets a New Video Tab as Meta Introduces AI-Powered Video Ad Tools via Advantage+ Platform
Facebook will soon get a new video tab on its platform which will play all the different types of video formats in the same place. This announcement was made by Meta at the Advertising Week event on Tuesday. Alongside, the social media giant also introduced several new artificial intelligence (AI) tools for video-based ad creation and deployment.
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Snapchat Announces Testing of Sponsored Ads in Chats and Promoted Places in Snap Map
Snapchat has announced that it will begin testing advertisement placements in two places in its app, improving customer relationship management (CRM) system integrations. It is partnering with two dining franchises and an entertainment company whose ads will be visible on the app, enabling businesses to visually engage with consumers.
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Google's Antitrust Trial Over Online Advertising Set to Begin
Google will face US antitrust prosecutors on Monday where the Justice Department will seek to show the company stifled competition in online advertising technology. Prosecutors say Google engaged in a complex scheme to dominate website advertising tools.
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Meta Opens Threads to Advertisers Globally
Meta Platforms said on Wednesday it is expanding advertising on its social network Threads to all eligible advertisers globally. A growing user base on Threads—exceeding 320 million monthly users—and uncertainty surrounding a potential TikTok ban in the US could bolster Meta's ability to attract advertisers.
-
Spotify Ad Exchange Launch in India, Offers Access to Platform’s Logged-in Users
Spotify is launching its Spotify Ad Exchange (SAX) platform and advertiser-focused artificial intelligence (AI) tools in India. Announced on Monday, the new services for advertisers in the country were launched just a week after its global launch. SAX is a programmatic ad platform that automates the process of buying and placing ads on the platform...
-
Spotify Unveils New Ad Manager Platform, AI-Powered Tools for Advertisers
Spotify introduced a suite of new ad solutions on Wednesday at the Spotify Advance event in New York. The biggest highlight is the new programmatic advertising platform dubbed Spotify Ad Exchange (SAX), which will offer advertisers access to the music streaming platform’s engaged and logged-in users. Alongside, the company is also introducing a n...
-
French Antitrust Regulator Fines Apple 150 Million Euros Over Privacy Tool
Apple was hit with a 150 million euro ($162.42 million)fine by French antitrust regulators on Monday for abusing its dominant position in mobile app advertising on its devices between 2021 and 2023 thanks to a privacy control tool.
-
Instagram Rolls Out Testimonials Which Lets Creators Get Paid by Writing Endorsements
Instagram on Thursday announced a new avenue for creators to earn money through partnership advertisements called Testimonials. It is a type of content which a brand posts in collaboration with a creator for the promotion for a product or service. Such ads are featured on the creator’s Instagram handle in the form of videos or written-only text. ...
-
Apple Reportedly Considering Monetising Maps App via Search Advertising
Apple is reportedly considering monetising its Maps app. As per a report, the Cupertino-based tech giant is planning to replicate Google Maps’ business model and offer search advertising to businesses. The company is said to prominently feature its clients in the Maps app’s search results. The tech giant is reportedly exploring this option to i...
-
South Korea Spy Agency Says DeepSeek 'Excessively' Collects Personal Data
The National Intelligence Service (NIS) said it sent an official notice to government agencies last week urging them to take security precautions over the DeepSeek Artificial Intelligence (AI) app.
-
Meta to Begin Testing Ads on Threads in the US and Japan
Meta announced on Friday that it will start testing ads on its Threads platform with select brands in the US and Japan, as the app surpasses 300 million monthly active users. The company will closely monitor the tests before a wider rollout, allowing businesses to extend their existing Meta ad campaigns to Threads.
-
iOS 18.3 Code Suggests Apple Is Reportedly Developing New App for Sharing Invites
Apple rolled out the iOS 18.3 Beta 2 update for iPhone and Wednesday and with it, the company might be testing a new app. Dubbed ‘Invites’, it is reported to be designed for organising meetings and sharing invites for in-person and online events. Notably, Apple did not advertise this app during the Worldwide Developers Conference (WWDC) 2025 wh...
-
Netflix Hopes for Live Sports Knockout with Jake Paul-Mike Tyson Fight
Mike Tyson and social media influencer-turned-fighter Jake Paul on Friday is the latest one-two punch from Netflix. The OTT streaming service has dabbled in sports content before, with exhibition golf and tennis events and the wildly popular docuseries "Formula 1: Drive to Survive".
-
Google Rolls Out Quick Share Update for Windows With App Crashing, Wi-Fi Hotspot Recovery Fixes
Google has rolled out a new update for Quick Share for the Windows platform that does not bundle any new features but carries bug fixes for several issues that have been plaguing users in recent weeks. The new version of Quick Share rectifies an error which caused the app to crash if the file had a name comprising of non-ASCII characters.
-
Amazon Prime Video to Introduce Ads for Subscribers in India Starting in 2025
Amazon Prime Video will introduce advertisements to its subscribers in India, starting in 2025. Subscribers in India will begin to see ads while streaming Prime Video shows and movies on the platform. Amazon Prime members who want to avoid advertisements will be able to opt for a costlier subscription option, which will be introduced in the future,...
-
Facebook Gets a New Video Tab as Meta Introduces AI-Powered Video Ad Tools via Advantage+ Platform
Facebook will soon get a new video tab on its platform which will play all the different types of video formats in the same place. This announcement was made by Meta at the Advertising Week event on Tuesday. Alongside, the social media giant also introduced several new artificial intelligence (AI) tools for video-based ad creation and deployment.
-
Snapchat Announces Testing of Sponsored Ads in Chats and Promoted Places in Snap Map
Snapchat has announced that it will begin testing advertisement placements in two places in its app, improving customer relationship management (CRM) system integrations. It is partnering with two dining franchises and an entertainment company whose ads will be visible on the app, enabling businesses to visually engage with consumers.
-
Google's Antitrust Trial Over Online Advertising Set to Begin
Google will face US antitrust prosecutors on Monday where the Justice Department will seek to show the company stifled competition in online advertising technology. Prosecutors say Google engaged in a complex scheme to dominate website advertising tools.
