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Netflix Unveils AI-Powered Feature That Will Blend Ads With Shows and Movies
Netflix unveiled a new artificial intelligence (AI) for its advertisers at its Upfront event on Wednesday. The streaming platform is heavily investing in its new in-house ad platform dubbed Netflix Ads Suite, and it showcased some of the features and tools that advertisers can leverage. The company also unveiled several ad formats to help its clien...
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YouTube Announces Gemini-Powered ‘Peak Points’ to Pinpoint Optimal Ad Moments in a Video
YouTube unveiled a new artificial intelligence (AI) feature for its advertisers on Wednesday. The new feature, dubbed Peak Points, was showcased at the company’s Brandcast event held in New York. The Google-owned video streaming giant said that the feature will use Gemini to determine the moment in a video where viewers are most engaged.
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Amazon Prime Video to Roll Out Limited Ads in India Next Month; Ad-Free Opt-In Plan Announced
Amazon Prime Video will start showing limited advertisements between content in India starting next month. As per the company, Amazon Prime subscribers will see ads while watching their favourite films and TV shows on the e-commerce giant's video streaming platform. Those who do not wish to get interrupted with ads can enrol in a new ad-free opt-in...
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Threads Begins Testing Video Ads to Help Businesses Expand Reach, Increase Audience Engagement
Threads announced its latest advertising initiative in the form of video ads at the Interactive Advertising Bureau NewFronts 2025 on Thursday. The Meta-owned platform says it has begun video ads as a way for businesses to expand their reach and engage a wider audience. Ad creatives will appear in between the organic content (user posts) in the Thre...
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Meta Opens Threads to Advertisers Globally
Meta Platforms said on Wednesday it is expanding advertising on its social network Threads to all eligible advertisers globally. A growing user base on Threads—exceeding 320 million monthly users—and uncertainty surrounding a potential TikTok ban in the US could bolster Meta's ability to attract advertisers.
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Spotify Ad Exchange Launch in India, Offers Access to Platform’s Logged-in Users
Spotify is launching its Spotify Ad Exchange (SAX) platform and advertiser-focused artificial intelligence (AI) tools in India. Announced on Monday, the new services for advertisers in the country were launched just a week after its global launch. SAX is a programmatic ad platform that automates the process of buying and placing ads on the platform...
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Spotify Unveils New Ad Manager Platform, AI-Powered Tools for Advertisers
Spotify introduced a suite of new ad solutions on Wednesday at the Spotify Advance event in New York. The biggest highlight is the new programmatic advertising platform dubbed Spotify Ad Exchange (SAX), which will offer advertisers access to the music streaming platform’s engaged and logged-in users. Alongside, the company is also introducing a n...
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French Antitrust Regulator Fines Apple 150 Million Euros Over Privacy Tool
Apple was hit with a 150 million euro ($162.42 million)fine by French antitrust regulators on Monday for abusing its dominant position in mobile app advertising on its devices between 2021 and 2023 thanks to a privacy control tool.
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Instagram Rolls Out Testimonials Which Lets Creators Get Paid by Writing Endorsements
Instagram on Thursday announced a new avenue for creators to earn money through partnership advertisements called Testimonials. It is a type of content which a brand posts in collaboration with a creator for the promotion for a product or service. Such ads are featured on the creator’s Instagram handle in the form of videos or written-only text. ...
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Apple Reportedly Considering Monetising Maps App via Search Advertising
Apple is reportedly considering monetising its Maps app. As per a report, the Cupertino-based tech giant is planning to replicate Google Maps’ business model and offer search advertising to businesses. The company is said to prominently feature its clients in the Maps app’s search results. The tech giant is reportedly exploring this option to i...
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South Korea Spy Agency Says DeepSeek 'Excessively' Collects Personal Data
The National Intelligence Service (NIS) said it sent an official notice to government agencies last week urging them to take security precautions over the DeepSeek Artificial Intelligence (AI) app.
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Meta to Begin Testing Ads on Threads in the US and Japan
Meta announced on Friday that it will start testing ads on its Threads platform with select brands in the US and Japan, as the app surpasses 300 million monthly active users. The company will closely monitor the tests before a wider rollout, allowing businesses to extend their existing Meta ad campaigns to Threads.
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iOS 18.3 Code Suggests Apple Is Reportedly Developing New App for Sharing Invites
Apple rolled out the iOS 18.3 Beta 2 update for iPhone and Wednesday and with it, the company might be testing a new app. Dubbed ‘Invites’, it is reported to be designed for organising meetings and sharing invites for in-person and online events. Notably, Apple did not advertise this app during the Worldwide Developers Conference (WWDC) 2025 wh...
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Netflix Hopes for Live Sports Knockout with Jake Paul-Mike Tyson Fight
Mike Tyson and social media influencer-turned-fighter Jake Paul on Friday is the latest one-two punch from Netflix. The OTT streaming service has dabbled in sports content before, with exhibition golf and tennis events and the wildly popular docuseries "Formula 1: Drive to Survive".
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Google Rolls Out Quick Share Update for Windows With App Crashing, Wi-Fi Hotspot Recovery Fixes
Google has rolled out a new update for Quick Share for the Windows platform that does not bundle any new features but carries bug fixes for several issues that have been plaguing users in recent weeks. The new version of Quick Share rectifies an error which caused the app to crash if the file had a name comprising of non-ASCII characters.
-
Netflix Unveils AI-Powered Feature That Will Blend Ads With Shows and Movies
Netflix unveiled a new artificial intelligence (AI) for its advertisers at its Upfront event on Wednesday. The streaming platform is heavily investing in its new in-house ad platform dubbed Netflix Ads Suite, and it showcased some of the features and tools that advertisers can leverage. The company also unveiled several ad formats to help its clien...
-
YouTube Announces Gemini-Powered ‘Peak Points’ to Pinpoint Optimal Ad Moments in a Video
YouTube unveiled a new artificial intelligence (AI) feature for its advertisers on Wednesday. The new feature, dubbed Peak Points, was showcased at the company’s Brandcast event held in New York. The Google-owned video streaming giant said that the feature will use Gemini to determine the moment in a video where viewers are most engaged.
-
Amazon Prime Video to Roll Out Limited Ads in India Next Month; Ad-Free Opt-In Plan Announced
Amazon Prime Video will start showing limited advertisements between content in India starting next month. As per the company, Amazon Prime subscribers will see ads while watching their favourite films and TV shows on the e-commerce giant's video streaming platform. Those who do not wish to get interrupted with ads can enrol in a new ad-free opt-in...
-
Threads Begins Testing Video Ads to Help Businesses Expand Reach, Increase Audience Engagement
Threads announced its latest advertising initiative in the form of video ads at the Interactive Advertising Bureau NewFronts 2025 on Thursday. The Meta-owned platform says it has begun video ads as a way for businesses to expand their reach and engage a wider audience. Ad creatives will appear in between the organic content (user posts) in the Thre...
-
Meta Opens Threads to Advertisers Globally
Meta Platforms said on Wednesday it is expanding advertising on its social network Threads to all eligible advertisers globally. A growing user base on Threads—exceeding 320 million monthly users—and uncertainty surrounding a potential TikTok ban in the US could bolster Meta's ability to attract advertisers.
-
Spotify Ad Exchange Launch in India, Offers Access to Platform’s Logged-in Users
Spotify is launching its Spotify Ad Exchange (SAX) platform and advertiser-focused artificial intelligence (AI) tools in India. Announced on Monday, the new services for advertisers in the country were launched just a week after its global launch. SAX is a programmatic ad platform that automates the process of buying and placing ads on the platform...
-
Spotify Unveils New Ad Manager Platform, AI-Powered Tools for Advertisers
Spotify introduced a suite of new ad solutions on Wednesday at the Spotify Advance event in New York. The biggest highlight is the new programmatic advertising platform dubbed Spotify Ad Exchange (SAX), which will offer advertisers access to the music streaming platform’s engaged and logged-in users. Alongside, the company is also introducing a n...
-
French Antitrust Regulator Fines Apple 150 Million Euros Over Privacy Tool
Apple was hit with a 150 million euro ($162.42 million)fine by French antitrust regulators on Monday for abusing its dominant position in mobile app advertising on its devices between 2021 and 2023 thanks to a privacy control tool.
-
Instagram Rolls Out Testimonials Which Lets Creators Get Paid by Writing Endorsements
Instagram on Thursday announced a new avenue for creators to earn money through partnership advertisements called Testimonials. It is a type of content which a brand posts in collaboration with a creator for the promotion for a product or service. Such ads are featured on the creator’s Instagram handle in the form of videos or written-only text. ...
-
Apple Reportedly Considering Monetising Maps App via Search Advertising
Apple is reportedly considering monetising its Maps app. As per a report, the Cupertino-based tech giant is planning to replicate Google Maps’ business model and offer search advertising to businesses. The company is said to prominently feature its clients in the Maps app’s search results. The tech giant is reportedly exploring this option to i...
-
South Korea Spy Agency Says DeepSeek 'Excessively' Collects Personal Data
The National Intelligence Service (NIS) said it sent an official notice to government agencies last week urging them to take security precautions over the DeepSeek Artificial Intelligence (AI) app.
-
Meta to Begin Testing Ads on Threads in the US and Japan
Meta announced on Friday that it will start testing ads on its Threads platform with select brands in the US and Japan, as the app surpasses 300 million monthly active users. The company will closely monitor the tests before a wider rollout, allowing businesses to extend their existing Meta ad campaigns to Threads.
-
iOS 18.3 Code Suggests Apple Is Reportedly Developing New App for Sharing Invites
Apple rolled out the iOS 18.3 Beta 2 update for iPhone and Wednesday and with it, the company might be testing a new app. Dubbed ‘Invites’, it is reported to be designed for organising meetings and sharing invites for in-person and online events. Notably, Apple did not advertise this app during the Worldwide Developers Conference (WWDC) 2025 wh...
-
Netflix Hopes for Live Sports Knockout with Jake Paul-Mike Tyson Fight
Mike Tyson and social media influencer-turned-fighter Jake Paul on Friday is the latest one-two punch from Netflix. The OTT streaming service has dabbled in sports content before, with exhibition golf and tennis events and the wildly popular docuseries "Formula 1: Drive to Survive".
-
Google Rolls Out Quick Share Update for Windows With App Crashing, Wi-Fi Hotspot Recovery Fixes
Google has rolled out a new update for Quick Share for the Windows platform that does not bundle any new features but carries bug fixes for several issues that have been plaguing users in recent weeks. The new version of Quick Share rectifies an error which caused the app to crash if the file had a name comprising of non-ASCII characters.
