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Apple Plans to Show More Ads in Maps App by Next Year: Report
Apple presently allows software developers to advertise their apps in the search section of the App Store. Now, the company is reportedly planning to integrate ads in its native Maps app, too. The move might get implemented by next year. Apple might allow restaurants and other businesses to pay in exchange for getting featured on the Apple Maps' se...
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Netflix Wants to Use AI Across Its Entire From Platform to Content Production Pipeline
Netflix has confirmed plans to integrate generative AI across its business operations, from content creation to advertising and user experience. In its Q3 2025 shareholder letter, the streaming giant said AI will help creators produce stories “better, faster, and in new ways.” The company is already testing conversational search, AI-assisted CG...
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Rapido Fined Rs 10 Lakh By Consumer Protection Authority For Misleading Ads
Consumer protection authority CCPA has imposed a penalty of Rs 10 lakh on ride-hailing platform Rapido for misleading advertisements and unfair trade practices, the consumer affairs ministry said on Thursday.
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Elon Musk's X Plans to Display Ads on Grok Answers; Grok Imagine Temporarily Goes Free for US Users
Grok answers and suggestions, in a supposed attempt to increase X’s (formerly Twitter) ad revenue, might show ads in the future. The company’s plans for the same were revealed by Elon Musk during a Spaces discussion with advertisers on the platform. Musk said that till now, the company has been focusing on making Grok better. However, the compa...
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Amazon CEO Andy Jassy Wants to Place Advertisements in Multiturn Conversations With Alexa+
Amazon CEO Andy Jassy shared plans to introduce advertisements when users chat with Alexa+. The Seattle-based tech giant unveiled the artificial intelligence (AI)-powered version of Alexa voice assistant in February, which comes with several new capabilities. Currently available in the US, the company claims it has been rolled out to and is being u...
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Gmail Begins Testing Large, Expandable Shopping Ads via Promotions Tab: Report
Gmail's mobile app on iOS and Android may soon feature large e-commerce ads. While ads already appear in the Promotions tab, a new format is being tested that lets advertisers showcase product names and images. Tapping these ads will expand them to show details like pricing, ratings, and external links, offering a richer ad experience directly insi...
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"This Isn't An Ad": Zomato's New Campaign Features Shah Rukh Khan, Rahman, Bumrah And Mary Kom
Deepinder Goyal has shared an inspiring message for "millions" of Zomato users in India who are working hard to fulfil their responsibilities and realise their dreams.
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Android 16’s Live Updates to Show Active Navigation, Ongoing Phone Calls, and More on Lock Screen
Google released the first stable build of Android 16 last month with several new features in tow. Among them is Live Updates which delivers notifications for activities in real-time on the Android phone’s lock screen. The tech giant has now provided more information about this feature. Live Updates in Android 16 can be incorporated into apps offe...
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Reddit Unveils Reddit Community Intelligence, Its Suite of AI-Powered Ad Tools for Enterprises
Reddit Community Intelligence, a new artificial intelligence (AI) engine for advertisement tools, was unveiled by the company on Monday. The announcement took place at the Cannes Lions International Festival of Creativity, where Reddit also showcased two new AI ad tools which are currently in early stage. These tools are dubbed Reddit Insights and ...
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TikTok Pushes Deeper Into AI-Generated Video Ads With New Tools
TikTok is rolling out a set of new AI advertising features. With these, marketers will be able to upload an image of a product they want to feature, or write a short text prompt and TikTok’s AI tools will produce various five-second clips that can then be used in an ad.
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Netflix Unveils AI-Powered Feature That Will Blend Ads With Shows and Movies
Netflix unveiled a new artificial intelligence (AI) for its advertisers at its Upfront event on Wednesday. The streaming platform is heavily investing in its new in-house ad platform dubbed Netflix Ads Suite, and it showcased some of the features and tools that advertisers can leverage. The company also unveiled several ad formats to help its clien...
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YouTube Announces Gemini-Powered ‘Peak Points’ to Pinpoint Optimal Ad Moments in a Video
YouTube unveiled a new artificial intelligence (AI) feature for its advertisers on Wednesday. The new feature, dubbed Peak Points, was showcased at the company’s Brandcast event held in New York. The Google-owned video streaming giant said that the feature will use Gemini to determine the moment in a video where viewers are most engaged.
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Amazon Prime Video to Roll Out Limited Ads in India Next Month; Ad-Free Opt-In Plan Announced
Amazon Prime Video will start showing limited advertisements between content in India starting next month. As per the company, Amazon Prime subscribers will see ads while watching their favourite films and TV shows on the e-commerce giant's video streaming platform. Those who do not wish to get interrupted with ads can enrol in a new ad-free opt-in...
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Threads Begins Testing Video Ads to Help Businesses Expand Reach, Increase Audience Engagement
Threads announced its latest advertising initiative in the form of video ads at the Interactive Advertising Bureau NewFronts 2025 on Thursday. The Meta-owned platform says it has begun video ads as a way for businesses to expand their reach and engage a wider audience. Ad creatives will appear in between the organic content (user posts) in the Thre...
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Meta Opens Threads to Advertisers Globally
Meta Platforms said on Wednesday it is expanding advertising on its social network Threads to all eligible advertisers globally. A growing user base on Threads—exceeding 320 million monthly users—and uncertainty surrounding a potential TikTok ban in the US could bolster Meta's ability to attract advertisers.
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Apple Plans to Show More Ads in Maps App by Next Year: Report
Apple presently allows software developers to advertise their apps in the search section of the App Store. Now, the company is reportedly planning to integrate ads in its native Maps app, too. The move might get implemented by next year. Apple might allow restaurants and other businesses to pay in exchange for getting featured on the Apple Maps' se...
-
Netflix Wants to Use AI Across Its Entire From Platform to Content Production Pipeline
Netflix has confirmed plans to integrate generative AI across its business operations, from content creation to advertising and user experience. In its Q3 2025 shareholder letter, the streaming giant said AI will help creators produce stories “better, faster, and in new ways.” The company is already testing conversational search, AI-assisted CG...
-
Rapido Fined Rs 10 Lakh By Consumer Protection Authority For Misleading Ads
Consumer protection authority CCPA has imposed a penalty of Rs 10 lakh on ride-hailing platform Rapido for misleading advertisements and unfair trade practices, the consumer affairs ministry said on Thursday.
-
Elon Musk's X Plans to Display Ads on Grok Answers; Grok Imagine Temporarily Goes Free for US Users
Grok answers and suggestions, in a supposed attempt to increase X’s (formerly Twitter) ad revenue, might show ads in the future. The company’s plans for the same were revealed by Elon Musk during a Spaces discussion with advertisers on the platform. Musk said that till now, the company has been focusing on making Grok better. However, the compa...
-
Amazon CEO Andy Jassy Wants to Place Advertisements in Multiturn Conversations With Alexa+
Amazon CEO Andy Jassy shared plans to introduce advertisements when users chat with Alexa+. The Seattle-based tech giant unveiled the artificial intelligence (AI)-powered version of Alexa voice assistant in February, which comes with several new capabilities. Currently available in the US, the company claims it has been rolled out to and is being u...
-
Gmail Begins Testing Large, Expandable Shopping Ads via Promotions Tab: Report
Gmail's mobile app on iOS and Android may soon feature large e-commerce ads. While ads already appear in the Promotions tab, a new format is being tested that lets advertisers showcase product names and images. Tapping these ads will expand them to show details like pricing, ratings, and external links, offering a richer ad experience directly insi...
-
"This Isn't An Ad": Zomato's New Campaign Features Shah Rukh Khan, Rahman, Bumrah And Mary Kom
Deepinder Goyal has shared an inspiring message for "millions" of Zomato users in India who are working hard to fulfil their responsibilities and realise their dreams.
-
Android 16’s Live Updates to Show Active Navigation, Ongoing Phone Calls, and More on Lock Screen
Google released the first stable build of Android 16 last month with several new features in tow. Among them is Live Updates which delivers notifications for activities in real-time on the Android phone’s lock screen. The tech giant has now provided more information about this feature. Live Updates in Android 16 can be incorporated into apps offe...
-
Reddit Unveils Reddit Community Intelligence, Its Suite of AI-Powered Ad Tools for Enterprises
Reddit Community Intelligence, a new artificial intelligence (AI) engine for advertisement tools, was unveiled by the company on Monday. The announcement took place at the Cannes Lions International Festival of Creativity, where Reddit also showcased two new AI ad tools which are currently in early stage. These tools are dubbed Reddit Insights and ...
-
TikTok Pushes Deeper Into AI-Generated Video Ads With New Tools
TikTok is rolling out a set of new AI advertising features. With these, marketers will be able to upload an image of a product they want to feature, or write a short text prompt and TikTok’s AI tools will produce various five-second clips that can then be used in an ad.
-
Netflix Unveils AI-Powered Feature That Will Blend Ads With Shows and Movies
Netflix unveiled a new artificial intelligence (AI) for its advertisers at its Upfront event on Wednesday. The streaming platform is heavily investing in its new in-house ad platform dubbed Netflix Ads Suite, and it showcased some of the features and tools that advertisers can leverage. The company also unveiled several ad formats to help its clien...
-
YouTube Announces Gemini-Powered ‘Peak Points’ to Pinpoint Optimal Ad Moments in a Video
YouTube unveiled a new artificial intelligence (AI) feature for its advertisers on Wednesday. The new feature, dubbed Peak Points, was showcased at the company’s Brandcast event held in New York. The Google-owned video streaming giant said that the feature will use Gemini to determine the moment in a video where viewers are most engaged.
-
Amazon Prime Video to Roll Out Limited Ads in India Next Month; Ad-Free Opt-In Plan Announced
Amazon Prime Video will start showing limited advertisements between content in India starting next month. As per the company, Amazon Prime subscribers will see ads while watching their favourite films and TV shows on the e-commerce giant's video streaming platform. Those who do not wish to get interrupted with ads can enrol in a new ad-free opt-in...
-
Threads Begins Testing Video Ads to Help Businesses Expand Reach, Increase Audience Engagement
Threads announced its latest advertising initiative in the form of video ads at the Interactive Advertising Bureau NewFronts 2025 on Thursday. The Meta-owned platform says it has begun video ads as a way for businesses to expand their reach and engage a wider audience. Ad creatives will appear in between the organic content (user posts) in the Thre...
-
Meta Opens Threads to Advertisers Globally
Meta Platforms said on Wednesday it is expanding advertising on its social network Threads to all eligible advertisers globally. A growing user base on Threads—exceeding 320 million monthly users—and uncertainty surrounding a potential TikTok ban in the US could bolster Meta's ability to attract advertisers.
