Immersive Experience

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  Snapchat Introduces Sponsored AI Lenses to Let Brands Create Immersive AI-Generated Experiences

  Snapchat introduced a new ad format on Tuesday to let brands engage users on the platform. Dubbed Sponsored AI Lenses, it is a new tool for brands to create artificial intelligence (AI) Lenses that users on the social media app can use to click selfies and post them. The Santa Monica-based social media company has been building out its augmented re...

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  Dolby Laboratories to Launch Dolby Cinema in Six Indian Cities in 2025

  Dolby Cinema is launching in India, bringing enhanced visuals with Dolby Vision and immersive audio via Dolby Atmos to select theatres soon. Viewers can enjoy a premium in-theatre experience with superior picture and sound quality for an additional cost. Earlier this year, Dolby unveiled its first certified post-production facility in Hyderabad.

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  Rewind OTT Release Date: Telugu Science Fiction Thriller Set for Digital Premiere on Lionsgate Play

  Rewind, a Telugu sci-fi thriller directed by Kalyan Chakravarthy, follows Karthik’s journey into time manipulation. Starring Sai Ronak and Amrutha Chowdary, the film received praise for its intriguing concept. Initially released in theaters on October 18, 2024, the movie now arrives on Lionsgate Play for digital streaming in Hindi and Telugu on M...

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  IITian Bags High-Performance CyberPowerPC Worth Over Rs 2.5 Lakhs At Bengaluru Comic Con

  CyberPowerPC, a global leader in custom gaming computers, concluded its immersive gaming experience at Bengaluru Comic Con with a grand giveaway, where IITian Suyash Omar won a high-performance gaming PC worth more than INR 2.5 lakhs.

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  Mice VR Headsets Revolutionise Brain Activity Studies and Behavioural Research

  Mice are now being equipped with specially designed virtual reality headsets, allowing researchers to study brain activity in immersive environments. Developed using affordable components, the "MouseGoggles" enable scientists to observe the mice's neural responses as they interact with virtual environments. The study opens new doors for understandi...

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  Google Announces Android XR Operating System for Mixed Reality Headsets, Smart Glasses

  Android XR has been unveiled by Google as a new operating system for XR devices, featuring Gemini AI assistant support. Expected to debut with mixed reality headsets and smart glasses, it will support AI, AR, and VR functionalities, enhancing user experiences with advanced, immersive features.

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  Minecraft Is Digging Deep Into AI For More Immersive Gameplay

  Minecraft, the wildly popular virtual world simulation game has been at the centre stage of experiments around the use of AI for quite some time now. Oasis AI model represents the latest of these.

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  Google Maps Updated With Product Search, Trailer-Friendly Routes and Weather Disruption Alerts

  Google Maps has introduced several new features designed to enhance the user experience for shopping and driving during the upcoming holiday season. Users will be able to search for specific products within Google Maps, while drivers in North America can use 'trailer-friendly routes' to avoid obstacles and tunnels.

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  Google Weather App on Pixel Devices Reportedly Gains Immersive Weather Vibrations Feature

  Google Weather app for Pixel devices has rolled out a new feature which makes checking up on the weather a more immersive experience, according to a report. Google released the Weather app with the Pixel 9 lineup in August at its annual Made by Google event. Its newest feature is called “Immersive weather vibrations” and has been introduced as ...

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  Samsung Opens Largest Experience Store in Gurugram With Exclusive Offers on Select Galaxy Devices

  Samsung announced on Monday that it has launched its biggest Experience Store in Gurugram, India. Located at DLF CyberHub, the store has immersive zones where users can experience Samsung devices such as smartphones, wearables, audio devices, and the SmartThings ecosystem.

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  Steeped In Maratha History, The Chavni Lohagad Offers An Immersive Heritage Resort Experience

  The Chavni Lohagad is a heritage resort less than a 30-minute drive from Lonavala.

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  Beyond The Buffet: The Rising Popularity Of Interactive And Experience-Based Catering

  Buffets and large gatherings are being replaced by immersive, personalized dining experiences, customisation, and entertainment, where guests can engage with their food in various ways.

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  Cedar Club House Is One Of The Most Beautiful Restaurants In Delhi. How's The Food And Drinks? Here's My Experience

  With its Renaissance-inspired architecture and modern culinary flair, Cedar Club House promises an immersive dining experience

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  Meta Quest 3S With 4K Displays, Full-Colour Passthrough Capabilities Launched: Specifications, Price

  Meta Quest 3S mixed reality headset was launched at the Connect event on Wednesday. It joins the Quest 3 in the company’s latest family of immersive experience devices and boasts features such as 4K Infinite+ displays, full-colour passthrough capabilities and Meta Horizon OS rebuilt for spatial computing.

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  Sennheiser HD 620S Review: Snug and Sound

  The Sennheiser HD 620S headphones, priced currently at Rs. 32,990, were launched in India on August 12 and are claimed to offer immersive, high-fidelity sound in a closed-back format. They carry custom-tuned 42mm dynamic transducers with a 38mm diaphragm and a 1.8-metre detachable cable with a 3.5mm plug. How do these headphones fare in terms of fu...