Alpina
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BMW Updates Alpina Identity With New Logo Design
BMW refreshes Alpina's logo and production strategy post-full takeover, positioning it as a luxury marque between BMW and Rolls-Royce.
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BMW Group Takes Full Control Of Alpina As Standalone Luxury Brand
BMW took full control of Alpina on 1 January 2026, integrating it as a standalone brand within the Group alongside BMW, Mini, and Rolls-Royce.
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BMW Acquires German Tuning Company Alpina
Alpina has been modifying BMW's cars for 57 years. The tuning company modifies cosmetics as well as the mechanics of the car.
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Honda e Becomes The First-Ever Japanese Vehicle To Win German Car Of The Year
The Honda e also won the New Energy Car of the Year and was competing against the Volkswagen Golf, Volkswagen ID.3, Polestar 2 and BMW Alpina B3 for the top honour.
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Mercedes Won't Have To Share Tokyo Show Spotlight With Audi, BMW
Mercedes, however, won't be the only foreign participant. Renault and Alpina will be attending the biennial show, according to JAMA.
-
BMW Updates Alpina Identity With New Logo Design
BMW refreshes Alpina's logo and production strategy post-full takeover, positioning it as a luxury marque between BMW and Rolls-Royce.
-
BMW Group Takes Full Control Of Alpina As Standalone Luxury Brand
BMW took full control of Alpina on 1 January 2026, integrating it as a standalone brand within the Group alongside BMW, Mini, and Rolls-Royce.
-
BMW Acquires German Tuning Company Alpina
Alpina has been modifying BMW's cars for 57 years. The tuning company modifies cosmetics as well as the mechanics of the car.
-
Honda e Becomes The First-Ever Japanese Vehicle To Win German Car Of The Year
The Honda e also won the New Energy Car of the Year and was competing against the Volkswagen Golf, Volkswagen ID.3, Polestar 2 and BMW Alpina B3 for the top honour.
-
Mercedes Won't Have To Share Tokyo Show Spotlight With Audi, BMW
Mercedes, however, won't be the only foreign participant. Renault and Alpina will be attending the biennial show, according to JAMA.
