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Apple's App Store to Introduce Additional Ads Across Search Queries in 2026
Apple confirmed that more ads will appear in App Store search results starting next year, helping advertisers increase their opportunities to drive downloads from search results. The brand confirmed that Advertisers and developers won’t need to make any changes to their campaigns to avail new positions. Currently, the App Store displays only one ...
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Opinion | What The IndiGo Crisis Reveals About The Fragility Of Indian Aviation
The indelible images of passengers sleeping rough on cold terminal floors, captured and broadcast across every channel, will outlast a thousand corporate advertising campaigns by IndiGo. The urgent push for reform can no longer be ignored.
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"Inka Sur Sabse Mila": Amul Pays Tribute To Advertising Legend Piyush Pandey
Piyush Pandey started his career as a client-servicing executive at Ogilvy & Mather India in 1982.
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"Full Of Life, Laughter": Shashi Tharoor Remembers "Classmate" Piyush Pandey
Piyush Pandey, widely regarded as one of India's most influential creative minds, was known for infusing emotion, humour, and local flavour into his campaigns.
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"Do Boond Zindagi Ke" To "Googly Woogly Woosh": Legend Piyush Pandey's Top Ads
Piyush Pandey was the creative force behind iconic campaigns like Mile Sur Mera Tumhara, Fevicol, and Cadbury ads
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Beyonce's Levi's Ad Apparently Takes A Dig At The Sydney Sweeney Jeans Campaign
Beyonce's Levi's campaign takes an apparent dig on the Sydney Sweeney denim advertisement
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"If She's Republican...": Donald Trump Defends Sydney Sweeney's Jeans Ad
US President Donald Trump has come out in support of actress Sydney Sweeney and her campaign for the apparel giant American Eagle. He called the advertisement "fantastic" after learning that the actress was a registered Republican.
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"This Isn't An Ad": Zomato's New Campaign Features Shah Rukh Khan, Rahman, Bumrah And Mary Kom
Deepinder Goyal has shared an inspiring message for "millions" of Zomato users in India who are working hard to fulfil their responsibilities and realise their dreams.
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Adani Group's New Ad Campaign "Sun To Every Village" Boosts Solar Power
The Adani Group launched a new advertisement on Tuesday, emphasising its efforts to expand solar energy and provide electricity to all villages of India.
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Cold (Drink) War Returns? Pepsi vs Coca-Cola Over 'Anytime' vs 'Half-Time'
The long-standing rivalry between beverage giants Coca-Cola and PepsiCo was reignited this year with a fresh advertising battle. PepsiCo recently launched its "Anytime is Pepsi Time" campaign, taking direct aim at Coca-Cola's "Half-Time" campaign.
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Meta to Begin Testing Ads on Threads in the US and Japan
Meta announced on Friday that it will start testing ads on its Threads platform with select brands in the US and Japan, as the app surpasses 300 million monthly active users. The company will closely monitor the tests before a wider rollout, allowing businesses to extend their existing Meta ad campaigns to Threads.
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TikTok Smart+ Platform With AI-Powered Ad Campaign Automation Capabilities Launched
TikTok launched a new artificial intelligence (AI) platform on Monday to help advertisers easily create and deploy ads on the app. Dubbed Smart+, the AI-powered platform automates the entire ad campaign journey starting from the creative development to delivering the ad to the right audience. The platform is focused towards performance marketing an...
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Kamala Harris Unveils $50 Million "Fearless" Ad Campaign Against Trump
Democratic presidential candidate Kamala Harris launched a $50 million advertising blitz on Tuesday, capitalizing on the momentum of a fledgling campaign against Republican rival Donald Trump with a one-minute spot titled "Fearless."
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"Fearless": Kamala Harris Launches $50 Million Ad Blitz In US Presidential Race
Democratic presidential candidate Kamala Harris launched a $50 million advertising blitz on Tuesday, capitalizing on the momentum of a fledgling campaign against Republican rival Donald Trump with a one-minute spot titled "Fearless."
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Adidas Drops Pro-Palestinian Model Bella Hadid From Ad Referencing 1973 Munich Olympics
Adidas said Friday it had dropped vocal pro-Palestinian model Bella Hadid from an advertising campaign for retro sneakers referencing the 1972 Munich Olympics, which were overshadowed by a massacre of Israeli athletes.
-
Apple's App Store to Introduce Additional Ads Across Search Queries in 2026
Apple confirmed that more ads will appear in App Store search results starting next year, helping advertisers increase their opportunities to drive downloads from search results. The brand confirmed that Advertisers and developers won’t need to make any changes to their campaigns to avail new positions. Currently, the App Store displays only one ...
-
Opinion | What The IndiGo Crisis Reveals About The Fragility Of Indian Aviation
The indelible images of passengers sleeping rough on cold terminal floors, captured and broadcast across every channel, will outlast a thousand corporate advertising campaigns by IndiGo. The urgent push for reform can no longer be ignored.
-
"Inka Sur Sabse Mila": Amul Pays Tribute To Advertising Legend Piyush Pandey
Piyush Pandey started his career as a client-servicing executive at Ogilvy & Mather India in 1982.
-
"Full Of Life, Laughter": Shashi Tharoor Remembers "Classmate" Piyush Pandey
Piyush Pandey, widely regarded as one of India's most influential creative minds, was known for infusing emotion, humour, and local flavour into his campaigns.
-
"Do Boond Zindagi Ke" To "Googly Woogly Woosh": Legend Piyush Pandey's Top Ads
Piyush Pandey was the creative force behind iconic campaigns like Mile Sur Mera Tumhara, Fevicol, and Cadbury ads
-
Beyonce's Levi's Ad Apparently Takes A Dig At The Sydney Sweeney Jeans Campaign
Beyonce's Levi's campaign takes an apparent dig on the Sydney Sweeney denim advertisement
-
"If She's Republican...": Donald Trump Defends Sydney Sweeney's Jeans Ad
US President Donald Trump has come out in support of actress Sydney Sweeney and her campaign for the apparel giant American Eagle. He called the advertisement "fantastic" after learning that the actress was a registered Republican.
-
"This Isn't An Ad": Zomato's New Campaign Features Shah Rukh Khan, Rahman, Bumrah And Mary Kom
Deepinder Goyal has shared an inspiring message for "millions" of Zomato users in India who are working hard to fulfil their responsibilities and realise their dreams.
-
Adani Group's New Ad Campaign "Sun To Every Village" Boosts Solar Power
The Adani Group launched a new advertisement on Tuesday, emphasising its efforts to expand solar energy and provide electricity to all villages of India.
-
Cold (Drink) War Returns? Pepsi vs Coca-Cola Over 'Anytime' vs 'Half-Time'
The long-standing rivalry between beverage giants Coca-Cola and PepsiCo was reignited this year with a fresh advertising battle. PepsiCo recently launched its "Anytime is Pepsi Time" campaign, taking direct aim at Coca-Cola's "Half-Time" campaign.
-
Meta to Begin Testing Ads on Threads in the US and Japan
Meta announced on Friday that it will start testing ads on its Threads platform with select brands in the US and Japan, as the app surpasses 300 million monthly active users. The company will closely monitor the tests before a wider rollout, allowing businesses to extend their existing Meta ad campaigns to Threads.
-
TikTok Smart+ Platform With AI-Powered Ad Campaign Automation Capabilities Launched
TikTok launched a new artificial intelligence (AI) platform on Monday to help advertisers easily create and deploy ads on the app. Dubbed Smart+, the AI-powered platform automates the entire ad campaign journey starting from the creative development to delivering the ad to the right audience. The platform is focused towards performance marketing an...
-
Kamala Harris Unveils $50 Million "Fearless" Ad Campaign Against Trump
Democratic presidential candidate Kamala Harris launched a $50 million advertising blitz on Tuesday, capitalizing on the momentum of a fledgling campaign against Republican rival Donald Trump with a one-minute spot titled "Fearless."
-
"Fearless": Kamala Harris Launches $50 Million Ad Blitz In US Presidential Race
Democratic presidential candidate Kamala Harris launched a $50 million advertising blitz on Tuesday, capitalizing on the momentum of a fledgling campaign against Republican rival Donald Trump with a one-minute spot titled "Fearless."
-
Adidas Drops Pro-Palestinian Model Bella Hadid From Ad Referencing 1973 Munich Olympics
Adidas said Friday it had dropped vocal pro-Palestinian model Bella Hadid from an advertising campaign for retro sneakers referencing the 1972 Munich Olympics, which were overshadowed by a massacre of Israeli athletes.
