Before Danny Boyle came calling, Freida was a struggling model-actress. Her early work included an anchoring stint on Zee International's travel show Full Circle. Not many remember her appearing in advertisements for Wrigley's Chewing Gum, Skoda, Vodafone India, Airtel, and DeBeers.
Freida also appeared on many runway shows and magazine covers. She also took acting lessons at The Barry John Acting Studio in Mumbai.