Dhanush, the voice and face of Why this Kolaveri di that has become the earworm of the nation, was requested by his debutante director wife Aishwarya to pen down a simple fun song which talks about the hero's failure in love. Dhanush is now a household name all across India, much like his illustrious father-in-law, Rajinikanth.
Dhanush, the voice and face of Why this Kolaveri di that has become the earworm of the nation, was requested by his debutante director wife Aishwarya to pen down a simple fun song which talks about the hero's failure in love. Dhanush is now a household name all across India, much like his illustrious father-in-law, Rajinikanth.
Dhanush completed the song in about 20 minutes of playful singing and writing. The first line he sang was, Why This Kolaveri? The Tamil-English song will soon have an official Hindi version written by Dhanush himself.
The video of Why This Kolaveri Di has crossed over 30 million hits on YouTube. Dhanush tweeted: "And Kolaveri 30 million hits. Could n ve asked for a better way to start new year. Super mama ready ... 1 2 3 4 !! God bless"
Kolaveri Di was leaked days before its official release. The video, which everyone was directed to on Youtube, was a rough, unofficial version and was never meant to see the light of day. Dhanush has recently shot for the final version that people will get to see in the Tamil film 3.
Since the date of the song's release Twitter hashtag #KolaveriDi on Twitter notched up a 200 per cent increase in mentions, jumping from 179 to 14,907.
If you type "Why" keyword in YouTube search the first auto suggestion is Why This Kolaveri Di .
Why This Kolaveri Di has gathered attention from the worldwide press including The Time Magazine website, The Huffington Post and the BBC. Huffington Post noted how "adding a u sound to the end of English is the latest trend in India".
Award-winning poet and lyricist Javed Akhtar was a lone dissenting voice, slamming the song and calling it "tune ordinary, singing substandard, words an insult to sensibility." And in fact Dhanush himself admitted that the song was foolish.
Kolaveri has spawned any number of copies, including versions in support of Anna Hazare's campaign. It's also set to go political with the Congress trying to acquire the rights to the song ahead of the polls in Uttar Pradesh, and a local version is already blaring from the election trail in Punjab.
While Kolaveri itself became a landmark on the 2011 music calendar, it brought little in the way of megabuck benefits to Dhanush. That might change when 3 releases and Dhanush professes himself happy with the impact Kolaveri has had on popular culture, saying: "Who knew the song would go so far? But it's okay. I don't regret it. I am content with what I've got from this song."
