Hot Dog Water being sold at a festival in Canada.
At the Car-Free Day Festival in Vancouver, Canada, last weekend, festival-goers were treated to the strange sight of a stall selling bottles of "unfiltered hot dog water." A company named Hot Dog Water has released a product which is literally just that - water used to cook hot dog sausages in. And priced at $37.99 - or approximately Rs 2,500 for one bottle - it doesn't come cheap.
According to the
Mirror, Hot Dog Water CEO Douglas Bevans started the company and set up the stall to make an important point.
The drink will apparently help you lose weight, increase your brain functionality, look younger, increase vitality, is keto compatible, contains sodium and is a good source of electrolytes, claimed its manufacturers.
Sounds too good to be true? That's because it is.
A disclaimer at the end explains how the drink is just an elaborate gimmick. "Hot Dog Water in its absurdity hopes to encourage critical thinking related to product marketing and the significant role it can play in our purchasing choices," reads the fine print on the sign.
"It's really sort of a commentary on product marketing and especially sort of health-quackery product marketing," said Douglas Bevan, according to the
New York Post.
Bizarrely, people still bought the hot dog water. Mr Bevan reports that they sold about 60 litres of the strange product.
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