Mr Modi, the MP Chief Minister said today, is expected in state capital Bhopal along with other big party leaders, when the 50-day yatra returns in September. "We need not trouble national leaders for everything; for events like this small leaders like me are enough," he added.
In all the humility, however, Mr Chouhan could not resist a dig at the Gujarat Chief Minister, saying, "The Modi poster controversy is unnecessary, you know I take other leaders along with me."
That seemed to allude to the criticism that Mr Modi is not a team player. As the BJP's election campaign chief, he has recently been advised by the RSS, the BJP's ideological mentor, to ensure that the party's campaign for the 2014 general elections reflects collective leadership rather than becoming a one-man show.
Yesterday, the rebellious BJP MP Shatrughan Singh said that other senior leaders in the party must be projected too as the party gets battle-ready.
Mr Chouhan, who hopes to win a third straight term, has been often projected by Mr Modi's rivals within the BJP to counter the latter's claim to being the most efficient and successful administrator among the party's chief ministers. Mr Advani has often drawn a comparison between the two, praising Mr Chouhan's achievements in developing his state as more significant than the growth story that Mr Modi has scripted in Gujarat.
Mr Chouhan has not sought to play down the internal rivalry. As he prepares for assembly elections, Mr Chouhan, for long an understated politician, has in recent times even taken to tweeting prolifically about his government's successes much like Mr Modi does.
Get Breaking news, live coverage, and Latest News from India and around the world on NDTV.com. Catch all the Live TV action on NDTV 24x7 and NDTV India. Like us on Facebook or follow us on Twitter and Instagram for latest news and live news updates.