Rajkot is India's biggest hub of fake jewellery, an unorganised industry with a turnover of nearly Rs 1,000 crore that employs nearly 2.5 lakh people. Not just families ahead of weddings, costume designers from Bollywood regularly make a foray here, the makers proudly claim, naming a string of movies that include hits like the Balika Badhu and Ye Rishta Kya Kehlata Hai.
It is not the tax that's troubling the manufacturers -- that has increased by just one per cent. From the earlier 2 per cent - one per cent excise and one per cent Value Added Tax - they are now paying 3 per cent GST. What worries them is the prospect of filing returns thrice a month.
Most of the people here are not well-educated, some of them barely know their letters. "There are so many forms to be filled... from transportation and everything related to every small work that we get done. Plus every time, the form changes. They need to make things simpler," said Jayesh Patel.
Small traders are the ones who are affected the most. In Rajkot alone, there are more than 1,000 units making imitation jewellery, their items are exported to Sri Lanka, Bangladesh, Pakistan, Dubai and even to South Africa.
"This trade is run on loan and interest, since these traders have been unable to sell anything for last so many months. They have been unable to pay me so we have to take away their shops," Man Sukh Mistri, chairman of a local cooperative, Jeevan Commercial Cooperative, told NDTV.
"There is no way out. If we have to make it a Digital India for Modi saheb we have to suffer pain," said Panch Surya a trader, in a caustic vein.
But the BJP says it will not affect the Chief Minister's popularity. The Rajkot area has 8 assembly constituencies over which the 2.5 lakh imitation jewellery workers are spread. The party says the government is looking into their concerns.
"Things have been simplified. The GST council keeps meeting regularly and decisions to sort out to concerns of the traders are regularly being addressed," said Gujarat BJP spokesperson Jagdish Bhavsar.