- Nestle's 12-ton KitKat theft sparked global amusement and brand jokes online
- Brands like Domino's, KFC, and DoorDash issued humorous fake statements on KitKat theft
- Other companies used jokes to promote unrelated products amid viral KitKat heist
The recent KitKat robbery involving 12 tons of the chocolate - a total of 413,793 crunchy bars - has left the world not just shocked, but laughing at the 'dark' chocolate heist. After Nestle issued a hilarious statement, other brands followed suit, turning the crime into a viral, light-hearted moment.
In its statement, Nestle wrote, "We've always encouraged people to have a break with KitKat. But it seems thieves have taken the message too literally and made a break with more than 12 tons of our chocolate," adding, "Whilst we appreciate the criminals' exceptional taste, the fact remains that cargo theft is an escalating issue for businesses of all sizes."
Following funny memes and reactions by X users, brands jumped onto a new trend, issuing 'official statements' as jokes to clarify their lack of involvement in the KitKat theft, while also marketing their products "on a completely unrelated note."
Here Are Funny Brand Reactions On The 12 Tons KitKat Theft:
Domino's Pizza UK wrote, "Official Statement. We would like to share our thoughts and condolences with KitKat following their recent sad news. On a completely unrelated note, we're pleased to announce we'll now be selling a new KitKat pizza."
KFC said, "Sorry guys, we were product testing for our 12th herb and spice."
Ryanair posted a hilarious AI-generated image of one of its planes stuffed with KitKat sticks in its mouth.
Tampa International Airport wrote, "Official Statement. Our hearts go out to our friends at KitKat during this difficult time in their company's history. In unrelated news, Phoebe will be giving out little pieces of chocolate ahead of Easter for anyone who wants to have a break."
Food delivery app DoorDash joked, "Official Statement. Hey guys, DoorDash here. Due to a completely random packaging error, we have 12 tons of KitKats in our DashMarts that we can't sell. The good news: all you have to do is go to your DoorDash app and add like 500-600 KitKats to your cart, and this should resolve itself quickly. Thank you."
Web browser Microsoft Edge wrote, "On an unrelated note, we just got this email from the boss." The mail said, "Hey! Quick question: why do we have 14 boxes of KitKats in the office?"
Online game World of Warcraft shared a mock image resembling an in-game screenshot that showed '12T of KitKats' in the list of items. They added, "This is just a coincidence, we swear..."
McDonald's France shared a picture of an ice cream topped with KitKat and said, "We still have some KitKat left, just in case."
7-Eleven Mexico also shared a picture of a KitKat-flavoured drink and wrote, "We present to you our new KitKat flavour drink... for a limited time."
DeLorean Labs, the official DeLorean Motor Company Web3 account, joked, "Official statement: We can confirm DeLorean had nothing to do with this. Thank you for your attention to this matter." They also posted a video of a car filled with KitKat bars.
Cineplex Movies, in a mock official statement, wrote, "We would like to send KitKat our deepest thoughts and condolences during this trying time. The good news is we have an ample supply of KitKat Pops, and no one can see how many you're stuffing in your face once it's dark in the movie theatre."
Travel Company Contiki posted a video of a man in a bright red ski suit, similar to KitKat packaging, and wrote, "Breaking news: Stolen KitKats found in Hopfgarten, Austria."
Joining the trend, the official X handle of Kerala Tourism responded with humour, saying the stolen KitKats had not reached the state and encouraging tourists to "take a break" and visit Kerala.
The stolen KitKat bars were part of the brand's new Formula One collection - launched after KitKat became the official F1 chocolate partner last year. These special-edition chocolates were shaped like mini race cars.
