Did Facebook try to manipulate India's leadership like it is known to do in failing democracies and autocracies? How did Facebook deploy data of usage patterns? What data was shared with the ruling party? What incidents of hate-related violence could have been stopped had Facebook not acted in the manner it did? Big questions that need to be answered.
"I hope the emphatic win of the Aam Aadmi Party in Delhi for the third time in a row has finally closed the debate of whether AAP will be able to survive the onslaught of a vicious and massive BJP election machine."
Were the Delhi police officials finding themselves incapable of handling a peaceful protest? Or has it become a habit - an easy option for the officials to pull the plug on internet and transport services rather than actually controlling the situation on ground?
The tricky part for Digital Campaign managers like me however, would be to filter out the best from among the sea of average options available and put it to optimal utilization and at the same time not fall into the trap of perpetual campaign mode as it not only drains the audience but also makes them agnostic.
The BJP has been largely unchallenged on social media so far. Apart from AAP in Delhi in 2013 and 2015, no other party has been able to match them blow for blow. However, for the first time, the BJP top brass is worried.
Exclusive excerpt from Ankit Lal's book, India Social