Opinion: Rahul Gandhi's Wasted Cause In Attacking Twitter

Ankit Lal | Monday August 16, 2021

Just under a week after it locked Rahul Gandhi's account on August 8, Twitter restored the Congress leader's handle. Let's first understand the chronology of events and then dive into the nuances.

Opinion: My Facebook Experience While Handling AAP's Social Media

Ankit Lal | Thursday August 20, 2020

Did Facebook try to manipulate India's leadership like it is known to do in failing democracies and autocracies? How did Facebook deploy data of usage patterns? What data was shared with the ruling party? What incidents of hate-related violence could have been stopped had Facebook not acted in the manner it did? Big questions that need to be answered.

Opinion: How AAP Used Social Media To Take On BJP's Massive Machinery

Ankit Lal | Tuesday February 11, 2020

"I hope the emphatic win of the Aam Aadmi Party in Delhi for the third time in a row has finally closed the debate of whether AAP will be able to survive the onslaught of a vicious and massive BJP election machine."

Opinion: When The Internet Was Cut Off In Delhi During CAA Protests

Ankit Lal | Thursday December 19, 2019

Were the Delhi police officials finding themselves incapable of handling a peaceful protest? Or has it become a habit - an easy option for the officials to pull the plug on internet and transport services rather than actually controlling the situation on ground?

Opinion: A Digital Campaign Manager's Perspective On Election 2019

Ankit Lal | Thursday May 09, 2019

The tricky part for Digital Campaign managers like me however, would be to filter out the best from among the sea of average options available and put it to optimal utilization and at the same time not fall into the trap of perpetual campaign mode as it not only drains the audience but also makes them agnostic.

Opinion: BJP Shaky On Gujarat Social Media, Proof In Amit Shah's Warning

Ankit Lal | Wednesday December 06, 2017

The BJP has been largely unchallenged on social media so far. Apart from AAP in Delhi in 2013 and 2015, no other party has been able to match them blow for blow. However, for the first time, the BJP top brass is worried.

Social Media Rescued Arvind Kejriwal When He Was Being Mocked

Ankit Lal | Wednesday November 15, 2017

Exclusive excerpt from Ankit Lal's book, India Social