Madan Nath of the Kalbelia tribe took up the challenge to get each tribal house a toilet in his village Ganahera, near the holy city of Pushkar. He found a unqiue attention getting device to spread his message - Madan Nath put his prized moustache at stake, if he failed then he would shave off his moustache. Today he proudly tells us that all the 68 houses in the village have a toilet.