The Simhasth Kumbh in Ujjain will be seen as the first big attempt to bring the message of 'swachhta' to one of the world's largest gathering of people for a religious event. Madhya Pradesh spent almost 3500 crores to make arrangements centered around the 'Clean & Green' theme. Volunteers from our Dettol-NDTV Banega Swachh India campaign also camped at the ground to spread the message of hygiene among the devotees.