"Clients have to be brave to get good products," replied ad guru Piyush Pandey, when asked how he has managed to churn out such catchy and memorable advertisements for over three decades. The man behind immemorial Mile Sur Mera Tumhara, song, sincerely thanks his mentor Suresh Malik for making him change the lyrics 18 times. When asked how he chooses his clients, he quipped, "Even though the consumer is the king, I don't take up a job until I agree with the client." Hamara Bajaj, Vicks and Times of India are some of his favourite ad campaigns.
